목 차 CONTENTS
I. 서론 ·····························································································1
1. 연구 개요··························································································1
2. 연구 내용 및 추진 체계····································································2
II. 제주올레 기본현황 및 연구 사례··················································4
1. 현황 및 특징·····················································································4
2. 가치 및 효과···················································································11
3. 가치평가 연구 사례·········································································17
Ⅲ. 조건부 가치평가 분석 방법·······················································32
1. 가치평가··························································································32
2. 설문 설계························································································34
3. 조사 설계 및 자료 수집··································································38
Ⅳ 제주올레의 경제적 가치 추정 결과·············································41
1. 응답자의 사회경제적 특성·······························································41
2. 응답자 방문 행태············································································45
3. 가치 인식 조사················································································48
4. 지불의사금액(WTP)·········································································50
5. 총 경제적(TEV) 가치·······································································60
Ⅴ 결론 및 제언··············································································61
1. 연구 요약 및 시사점·······································································61
2. 정책 제언························································································63
3. 향후 과제························································································66
부록(Appendix) ···············································································70
부록1. 특성별 지불의사금액(WTP) 차이··············································70
부록2. 설문 조사지··············································································75