목 차 CONTENTS

I. 서론 ········································································································ 1
1. 배경 및 목적 ······················································································ 1
2. 방법 및 구조 ······················································································ 2

II. 제주화장품인증제 개요 및 현황 ························································· 5
1. 제주화장품인증제 개요 ······································································· 5
1-1. 개요 ·························································································· 5
1-2. 인증 절차 ·················································································· 7
1-3. 관련 이슈 ·················································································· 8
2. 제주화장품인증제 이용 기업 현황 ···················································· 13
2-1. 제주지역 화장품기업 현황 ······················································· 13
2-2. 인증 기업 현황 ······································································· 15
2-3. 인증 품목 현황 ······································································· 16

III. 제주 화장품기업 수요 조사 ····························································· 19
1. 조사 방법 ························································································· 19
2. 조사 결과 ························································································· 21
2-1. 현황조사 결과 ········································································· 21
2-2. 기업 수요조사 ········································································· 24
2-3. 심층인터뷰 결과 ······································································ 32
3. 개선 과제 ························································································· 60

IV. 제주화장품인증제 발전 방안 ··························································· 66
1. 방안-A: 브랜드 가치 및 신뢰도 강화 방안 ····································· 68
1-1. 제주화장품인증제 마케팅･홍보 강화 사업 추진 ······················· 68
1-2. 제주화장품인증제 브랜드 가치 평가시스템 구축 ····················· 69
2. 방안-B: 인증제 이용 불편 및 접근성 개선 방안 ····························· 70
2-1. 인증 갱신 주기 및 절차 개선 사업 ········································ 70
2-2. 인증 비용 및 원료 부담 완화 지원 사업 ································ 71
3. 방안-C: 제도 확장 및 고도화 전략 방안 ········································· 73
3-1. 제주화장품원료 DB 구축 및 원료인증제 연계형 사업 추진 ······ 73
3-2. 인증제품 유통채널 입점 및 마케팅 지원 확대 사업 ··············· 75

V. 종합 및 제언 ······················································································ 76
1. 종합 ·································································································· 76
2. 제언 ·································································································· 78

참고문헌 ··································································································· 79