<목 차>
Ⅰ. 서 론 ·········································································································· 1
1. 연구 배경 및 목적 ······················································································· 1
2. 연구 방법 ····································································································· 2
3. 연구 구성 ····································································································· 3
Ⅱ. 중화권 관광시장 분석 ················································································· 4
1. 중국 ·············································································································· 4
2. 홍콩 ·············································································································· 9
3. 싱가포르 ····································································································· 15
4. 대만 ············································································································· 21
Ⅲ. 중화권 관광객 방한 현황 ·········································································· 25
1. 전담여행사 지정 및 교통수단 ·································································· 25
2. 중화권 각국의 방한 성향 ·········································································· 28
Ⅳ. 제주관광 실태분석 ····················································································· 42
1. 제주관광 현황 ···························································································· 42
2. 중화권 관광객 내도 현황 ········································································ 47
Ⅴ. 실증분석 ······································································································ 54
1. 조사개요 ····································································································· 54
2. 분석결과 ····································································································· 59
3. 시사점 ······································································································· 94
Ⅵ. 중화권관광객 유치를 위한 과제 및 방안 ··············································· 96
1. 주요 과제 ··································································································· 96
2. 유치방안 ····································································································· 98
Ⅶ. 결론 ············································································································ 114
<참고문헌> ··········································································································· 116
<부 록> ············································································································· 118