<목 차>
제 1 장 연구 개요 ···································································································· 1
1. 연구 목적 ················································································································ 1
2. 연구 범위 및 방법 ································································································ 2
3. 용어 정의 ················································································································ 2

제 2 장 북제주지역의 문화관광 잠재력 분석 ············································ 7
1. 문화관광자원 현황 ································································································ 7
2. 현황 분석의 시사점 ···························································································· 17

제 3 장 해외 사례 연구 ······················································································· 18
1. 벨기에 문화관광자원 ·························································································· 18
2. 프랑스 사부아(Savoie)지방의 문화관광자원 ················································ 19
3. 독일의 문화패키지 전문 투어여행사 ····························································· 20
4. 아일랜드의 Muckross House ··········································································· 20
5. 사례 조사의 시사점 ···························································································· 21

제 4 장 관광객 의견조사 ···················································································· 23
1. 조사개요 ················································································································· 23
2. 조사결과 ················································································································· 26
3. 시사점 및 평가 ···································································································· 65

제 5 장 문화관광상품 개발 제안 ···································································· 72
1. 관광상품 선정의 기준 ························································································ 72
2. 북제주군이 개발 가능한 관광상품 ································································· 73
3. 제주도에서 개발할 관광상품 ··········································································· 78
<참고문헌> ······················································································································ 84
부록(설문지) ····················································································································· 85

<목 차>
Ⅰ. 서 론 ·············································································· 1
1. 연구의 배경 및 목적 ········································································ 1
2. 연구의 범위와 방법 ·········································································· 2

Ⅱ. 발전이론의 전개 과정 ······················································ 4
1. 전통적인 발전이론 ············································································ 4
1) 경제성장론 ································································································ 4
2) 근대화론 ···································································································· 5
2. 전통적인 발전이론에 대한 문제 제기 ·········································· 8
1) 실증경제학에 대한 비판 ········································································ 8
2) 종속이론적 문제 제기 ············································································ 9
3) 환경론적 문제 제기 ·············································································· 10
3. 규범적 발전이론 또는 인간주의적 발전이론 ···························· 12
1) 방향의 설정 ···························································································· 12
2) 규범적 발전이론에 관한 기존의 논의 ·············································· 13
3) 인간주의적인 발전이론의 성장, 분배, 환경이라는 세 가지 가치 ······· 16
4. 규범적 발전이론 또는 인간주의적 발전이론의 과제 ·············· 17

Ⅲ. 발전의 전략이론 ······························································ 19
1. 성장지향적(growth-oriented) 발전전략 ······································ 19
2. 분배지향적(distribution-oriented) 발전전략 ······························ 22
3. 환경지향적(environment-oriented) 발전전략 ···························· 26
4. 가치조정적 발전전략 ······································································ 28

Ⅳ. 삶의 질과 사회능력제고 ················································ 31
1. 21세기 제주발전 이념의 설정 ······················································ 31
2. 내부적 관점에서의 근거지움 ························································ 33
3. 외부적 관점에서의 근거지움 ························································ 33

Ⅴ. 사회능력제고와 governance이론 ·································· 35
1. 정부기능의 축소 ·············································································· 35
2. 시장기능의 강화 ·············································································· 37
3. 시민사회의 대두 ·············································································· 39
4. governance이론 ··············································································· 40

Ⅵ. 지역 정체성 또는 제주정신과의 연관성 ···················· 46
1. 정체성(identity)의 철학적 의미 ··················································· 46
2. 제주의 문화 정체성과 제주정신 ·················································· 49

Ⅶ. 전문가 의견조사 ······························································ 57
1. 조사방법 ···························································································· 57
2. 조사대상자의 일반적 성격 ···························································· 57
3. 분석결과 ···························································································· 58

Ⅷ. 결론 및 요약 ·································································· 72

<목 차>
제 1 장 서 론 ·································································································· 1
제 1 절 문제 제기 ······························································································ 1
제 2 절 연구 목적 ······························································································ 3
제 3 절 연구 방법 및 연구 범위 ······································································ 4
1. 연구 방법 ··································································································· 4
2. 연구 범위 ··································································································· 4

제 2 장 관광조직 관련 이론 연구 ······································································ 7
제 1 절 관광조직 관련 연구동향 ······································································ 7
1. 국외 동향 ··································································································· 7
2. 국내 동향 ································································································· 17
제 2 절 관광시스템과 관광조직의 역할 ························································ 26
1. 관광시스템의 개념과 구성인자 ····························································· 26
2. 관광조직의 개념과 유형 ········································································ 41
3. 관광시스템 활성화를 위한 관광조직 역할 ·········································· 50
제 3 절 관광조직 기초모형의 정립 ································································ 57
1. 관광조직의 구조모형 ·············································································· 58
2. 관광조직의 기능모형 ·············································································· 68
3. 관광조직의 협력모형(갈등모형) ····························································· 75

제 3 장 국내외 관광조직체계 사례분석 ·························································· 89
제 1 절 국외 사례분석 ····················································································· 89
1. 싱가폴 관광청 ························································································· 89
2. 캐나다 관광청 ························································································· 95
3. 호주 관광조직 ························································································· 97
4. 미국 관광조직 ······················································································· 101
5. 홍콩 관광조직 ······················································································· 108
6. 태국 관광청 ··························································································· 113
7. 하와이 관광청 ······················································································· 117
제 2 절 국내 사례분석 ··················································································· 119
1. 문화관광부 관광국 ················································································ 119
2. 한국관광공사 ························································································· 129
3. 광역 지방자치단체 ················································································ 135
4. 한국관광협회중앙회 ············································································ 143
제 3 절 시사점 탐색 ······················································································· 145
1. 구조부문에의 시사 ················································································ 145
2. 기능부문에의 시사 ················································································ 146

제 4 장 제주도 관광조직 체계의 실태 분석 ················································· 148
제 1 절 제주도 관광조직 체계 발전과정 ····················································· 148
1. 지방자치단체 관광행정 ········································································ 148
2. 제주도관광협회 ······················································································ 151
3. 한국관광공사 제주지사 ········································································ 154
제 2 절 제주도 관광조직체계 현황 분석 ······················································ 156
1. 구조 현황 ································································································ 156
2. 기능 현황 ································································································ 170
제 3 절 실증분석을 통한 제주도 관광조직체계 진단 ·································· 184
1. 내부 조사․분석을 통한 진단 ····························································· 184
2. 외부 제3자 조사․분석을 통한 진단 ·················································· 209

제 5 장 제주형 관광조직체계 모형 설계 ························································ 227
제 1 절 제주형 관광조직체계 구축을 위한 준거 설정 ································ 227
1. 구조 준거 ································································································ 227
2. 기능 준거 ································································································ 228
제 2 절 제주형 관광조직체계의 목표 정립 ··················································· 232
1. 궁극 목표 ······························································································ 232
2. 일반 목표 ······························································································ 232
3. 세부 목표 ······························································································ 233
제 3 절 제주형 관광조직체계 구조-기능 설계 ·············································· 237
1. 제주형 관광조직체계의 5대 조직 축(軸) ············································· 237
2. 제주형 정부관광기구(NTO)의 설립 ······················································ 238
3. 제주형 관광정책 조정기구의 설립 ······················································· 246
4. 관광진흥업무 총괄 분장 ········································································ 247

제 6 장 결론 : 정책 제언 ················································································· 254

참고문헌 ·············································································································· 256
별첨 : 1. 내부 진단조사 설문서 ······································································· 265
별첨 : 2. 외부 제3자 진단조사 설문서 ···························································· 271

<목 차>
Ⅰ. 연구 개요 ···················································································· 1
1. 연구 배경 ····································································································· 1
2. 연구 목적 ····································································································· 2
3. 연구 방법 ····································································································· 2
4. 연구 범위 ····································································································· 2

Ⅱ. 국내․외 관광홍보 사례분석 ·················································· 5
1. 외국의 관광홍보 ························································································· 5
1) 관광홍보 예산 및 재원 ······················································································· 5
2) 관광홍보 조직 및 인력 ······················································································· 7
2. 중앙정부의 관광홍보 ············································································· 11
1) 관광홍보 관련 법규 ··························································································· 11
2) 관광홍보 조직 ····································································································· 12
3) 관광홍보 활동 ··································································································· 13
4) 관광홍보 예산 ··································································································· 22

Ⅲ. 지방자치단체의 관광홍보 동향 ·········································· 24
1. 관광홍보 관련 자치법규 ······································································· 24
2. 관광홍보 조직 및 인력 ··········································································· 25
1) 서울특별시 ········································································································· 25
2) 부산광역시 ········································································································· 26
3) 대구광역시 ········································································································· 27
4) 인천광역시 ········································································································· 28
5) 광주광역시 ········································································································· 28
6) 대전광역시 ········································································································· 29
7) 울산광역시 ········································································································· 30
8) 경기도 ················································································································· 31
9) 강원도 ················································································································· 31
10) 충청북도 ············································································································· 32
11) 충청남도 ············································································································· 33
12) 전라북도 ············································································································· 34
13) 전라남도 ············································································································· 34
14) 경상북도 ············································································································· 35
15) 경상남도 ··········································································································· 36
3. 관광홍보 예산 및 투자재원 ··································································· 37
1) 관광홍보 예산 ··································································································· 37
2) 관광홍보 투자재원 ··························································································· 38
4. 관광홍보 활동 ························································································· 39
1) 서울특별시 ········································································································· 39
2) 부산광역시 ········································································································· 40
3) 대구광역시 ········································································································· 41
4) 인천광역시 ········································································································· 42
5) 광주광역시 ········································································································· 44
6) 대전광역시 ········································································································· 45
7) 울산광역시 ········································································································· 46
8) 경기도 ················································································································· 47
9) 강원도 ················································································································· 48
10) 충청북도 ············································································································· 49
11) 충청남도 ············································································································· 50
12) 전라북도 ············································································································· 52
13) 전라남도 ············································································································· 53
14) 경상북도 ············································································································· 54
15) 경상남도 ··········································································································· 55

Ⅳ. 제주도 관광홍보 현황 분석 ·················································· 56
1. 제주도 관광홍보 현황 ············································································· 56
1) 조직 및 인력 ····································································································· 56
2) 예산 운용 ··········································································································· 57
3) 활동 내용 ··········································································································· 59
2. 제주지역 관광사업체의 관광홍보 ······················································· 60
1) 숙박업 ··················································································································· 60
2) 여행업 ··················································································································· 62
3) 기타 관광 사업체 ······························································································· 64

Ⅴ. 제주도 관광홍보의 대안 모색 ·············································· 68
1. 관련 법․제도 개선 ················································································· 68
2. 조직․인력의 전문성 유지 ····································································· 69
3. 예산편성 및 재원확보 방안 ··································································· 71
4. 차별화된 홍보전략 수립 ········································································· 75

Ⅳ. 정책제언 ···················································································· 80

부 록
1. 제주지역 관광사업체 인터넷 사이트 ································································· 87
2. 대구광역시 대구관광정보센터 설치 및 운영조례 ··········································· 91
3. 광주광역시 외래관광객유치에 관한 보상규정 ··············································· 93

<목 차>
Ⅰ. 서 론 ··················································································1
1. 연구 목적 ····························································································1
2. 연구 범위와 방법 ··············································································2

Ⅱ. 주민참여에 관한 이론 고찰 ··········································4
1. 주민참여의 개념과 성격 ··································································4
1) 개 념 ········································································································4
2) 성 격 ········································································································6
2. 필요성과 효과 ····················································································8
1) 필요성 ········································································································8
2) 효 과 ······································································································12
3. 대상영역 ····························································································14
4. 참여제도로서의 위원회 ··································································16
1) 개 념 ······································································································16
2) 종 류 ······································································································18
3) 효과 및 변수 ··························································································18

Ⅲ. 지방정부의 주민참여제도 고찰 ·································21
1. 현황 분석 ··························································································21
1) 제도적 주민참여 ····················································································21
2) 비제도적 주민참여 ················································································23
3) 기 타 ······································································································24
2. 문제점 진단 ······················································································29
1) 제도적 측면 ····························································································29
2) 행태적 측면 ····························································································31
3) 환경적 측면 ····························································································32
3. 주민참여 활성화 방안 ····································································33
1) 제도적 측면 ····························································································34
2) 행태적 측면 ····························································································36
3) 환경적 측면 ····························································································38

Ⅳ. 제주도의 위원회제도 고찰 ··········································40
1. 위원회 실태 분석 ············································································40
1) 일반 현황 ································································································40
2) 운영 실적 ································································································47
3) 인적 구성 ································································································50
2. 문제점 진단 ······················································································52
1) 위원회의 역할 한계 ··············································································52
2) 형식적 운영 ····························································································53
3) 편협된 위원 위촉 ··················································································54
4) 기타 ··········································································································55
3. 개선방안 ····························································································55
1) 가칭 ’참여자치위원회’ 신설 ································································55
2) 위원회의 기능 강화 ··············································································56
3) 운영의 활성화 ························································································57
4) 위원회 일몰제 도입 ··············································································59
5) 기타 ········································································································59

Ⅴ. ‘참여자치위원회’ 신설 방안 ·····································61
1. 기본 방향 ························································································61
2. 목 적 ································································································62
3. 기 능 ································································································63
4. 조직 및 기구 ····················································································67
5. 회의 운영 ··························································································69
6. 기존 위원회와의 관계 ····································································71
7. 지방의회와의 관계 ··········································································74

Ⅵ. 결 론 ················································································75

참 고 문 헌 ··········································································77

<목 차>
Ⅰ. 서 론 ························································································· 1
1. 연구 목적 ·························································································· 1
2. 연구 방법 ·························································································· 4

Ⅱ. 제주인의 개념과 특성 ···························································· 4
1. 제주인의 개념 ·················································································· 4
2. 제주인의 특성 ·················································································· 7

Ⅲ. 제주인의 결속 촉진요인과 저해요인 ······························· 15
1. 결속 촉진요인 ················································································ 15
2. 결속 저해요인 ················································································ 18
3. 결속 저해 요인의 사회조사 분석 ·············································· 33

Ⅳ. 제주인의 역량 극대화와 사회적 통합 방안 ·················· 36
1. 제주인 역량 결집의 역사적 사례 ·············································· 36
2. 도민사회 내부통합 방안 ······························································ 42
3. 내부통합 정책에 대한 사회조사 분석 ······································ 70
4. 일본 가시마市 사례연구 ······························································ 73

Ⅴ. 국내․외지역의 제주인 역량강화 방안 ·························· 80
1. 국내․외지역의 제주도민회 현황 ·············································· 80
2. 재외도민 시책과 문제점 ······························································ 85
3. 정책대안의 모색 ············································································ 92
4. 국내․외 도민정책에 대한 사회조사 분석 ······························ 97

Ⅵ. 타지역 출신 제주인의 통합 방안 ································· 101
1. 타지역 출신 제주인의 구성 ······················································ 101
2. 원도민과 타지역 출신 제주인의 갈등 요인 ·························· 104
3. 갈등 해소 방안과 정책 대안 ·················································· 108
4. 타지역 출신 제주인의 정책에 대한 사회조사 ······················ 110

Ⅶ. 결 론 ······················································································· 115

<참 고 문 헌 >·········································································· 117

<목 차>
Ⅰ. 서 론 ···········································································1
1. 연구 목적 ······································································································1
2. 연구 범위와 방법 ························································································2
3. 연 구 동 향 ··································································································3
1) 외국의 연구 동향 ····················································································3
2) 국내의 연구 동향 ····················································································6

Ⅱ. ‘평화의 섬’에 관한 이론적 고찰 ···························8
1. 개 념 ··········································································································8
2. 평화의 섬 구상의 당위성 ········································································10
1) 평화의 섬으로서 제주 : 역사적 배경 ···············································11
2) 평화의 섬으로서 제주 : 지정학적 근거 ···········································14
3) 평화의 섬으로서 제주 : 제도적 구상 ···············································18
3. ‘제주 평화의 섬’ 유형 ·············································································20
1) ‘중립화 또는 비무장화’를 통한 ‘평화지대’ 모델 ···························20
2) ‘경제특구화’를 통한 ‘평화․번영․복지의 섬’ 모델 ·····················21
3) 학술․문화․관광 차원에서의 ‘평화의 섬’ 모델 ····························22

Ⅲ. 외국의 사례 ································································24
1. 서 설 ······································································································24
2. 사 례 ········································································································26
1) 히로시마, 나가사끼의 비핵․평화정책 ·············································26
2) 天理: ‘비핵ㆍ무방비․평화도시조례’의 구상 ···································28
3) 오키나와: 국제자유도시 구상 ·····························································29

Ⅳ. 전문가 의견 조사 ··················································32
1. 조사 개요 ····································································································32
1) 조사 목적 ································································································32
2) 조사 방법 및 기간 ················································································32
3) 조사 대상 ································································································32
4) 설문 구성 ································································································33
2. 분석 결과 ····································································································33
1) 평화의 개념 설정 ··················································································33
2) ‘평화의 지대’의 유형과 사례 ······························································34
3) ‘제주형 평화의 섬 모형’ 정립에 관한 사항 ····································35
4) ‘제주형 평화의 섬’ 실천전략에 관한 사항 ······································42
5) 4․3 사건에 관한 사항 ········································································46
6) 기타 사항 ································································································48

Ⅴ. 제주 ‘평화의 섬’ 모형 설정과 구축 전략 ········ 49
1. 제주 ‘평화의 섬’ 모형 설정 ···································································49
1) 개념적 모형 ····························································································49
2) 현실적 모형 ····························································································52
3) 실천적 모형 ····························································································54
2. 제주 ‘평화의 섬’ 실천 전략 ···································································56
1) ‘평화의 섬’ 지정 유도와 과제 ····························································57
2) ‘평화의 섬’ 선언 전략 ··········································································66
3) 제주도 차원의 실천 전략 ····································································70
4) 「제주도개발특별법」에 따른 실천 전략 ········································73

Ⅵ. 결 론 ·····································································107
<설문지 >············································································111

<목 차>
제 1 장 서 론 ······································································································· 1
제 1 절 연구 배경 ······························································································· 1
제 2 절 연구 목적 ······························································································· 3
제 3 절 연구 방법 ······························································································· 3
제 4 절 연구 범위 ······························································································· 3

제 2 장 이론 연구 ································································································ 4
제 1 절 축제의 개념체계 ···················································································· 4
1. 축제의 전통적 기능 ··················································································· 4
2. 축제의 개념과 분류 ··················································································· 7
3. 축제의 영향 ······························································································ 11
제 2 절 축제의 추진 체계 ·············································································· 14
1. 기획단계 ··································································································· 14
2. 홍보 및 상품화 단계 ··············································································· 20
3. 운영 단계 ·································································································· 22
4. 사후 평가 및 개선방안 강구 단계 ························································· 23

제 3 장 국내․외 축제 사례분석 ····································································· 25
제 1 절 국내 사례분석 ······················································································ 25
제 2 절 국외 사례분석 ······················································································ 44
제 3 절 사례연구의 시사점 ·············································································· 53

제 4 장 제주지역 축제의 현황분석 ································································· 55
제 1 절 제주지역 축제 현황 ············································································ 55
1. 총괄 현황 ·································································································· 55
2. 지방자치단체별 축제 현황 ······································································ 59
3. 최초 개최 연도별 축제 현황 ·································································· 59
4. 개최 월별 축제 현황 ··············································································· 60
5. 예산 규모별 축제 현황 ··········································································· 61
6. 개최 목적별 축제 현황 ··········································································· 62
7. 축제 프로그램 구성 형식별 축제 현황 ·················································· 63
제 2 절 제주지역 축제의 현황 분석 ······························································· 64
1. 개최 목적과 프로그램 구성 형식 ··························································· 64
2. 최초 개최 연도별 분석 ··········································································· 65
3. 지방자치단체별 축제 분석 ···································································· 67
4. 개최 시기 분포 ························································································ 68

제 5 장 축제에 대한 신문의 보도내용 분석 ················································· 70
제 1 절 분석의 개요 ························································································· 70
제 2 절 분석 결과 ····························································································· 70
1. 축제에 대한 보도 현황 ··········································································· 70
2. 개별 축제별 보도 내용 ··········································································· 71
3. 전체축제에 대한 보도 내용 ···································································· 92

제 6 장 제주지역 축제에 대한 의견조사 ······················································· 98
제 1 절 조사 설계 ····························································································· 98
1. 조사대상 및 표본 추출방법 ···································································· 98
2. 자료 수집방법 및 조사 기간 ·································································· 98
3. 분석 방법 ·································································································· 99
4. 축제별 설문 배포 및 회수 현황 ··························································· 100
5. 조사대상 축제 사례 분석 ······································································ 101
제 2 절 분석 결과 ··························································································· 111
1. 제주도 축제에 대한 지역주민 의견조사 ·············································· 111
2. 축제 참여자 의견조사 ··········································································· 117
3. 제주도 축제에 대한 전문가 의견조사 ·················································· 172
제 3 절 시사점 ····························································································· 182
1. 제주도 축제에 대한 지역주민 의견 조사 ·········································· 182
2. 축제 참여자 의견 조사 ········································································ 182
3. 제주도 축제에 대한 전문가 의견 조사 ·············································· 184
4. 종합 검토 ······························································································ 185

제 7 장 제주지역 축제의 문제점 ··································································· 187
제 1 절 축제 프로그램 독창성 결여 ······························································ 187
제 2 절 축제 해설 기능의 미흡 ··································································· 188
제 3 절 홍보와 마케팅 ·················································································· 188
제 4 절 축제의 지속성과 정례화의 미흡 ··················································· 188
제 5 절 행정기관 주도의 축제 운영 ···························································· 189
제 6 절 재정과 예산 부족 ············································································ 190
제 7 절 종합서비스체계 ················································································ 190
제 8 절 축제 전문인력의 부족 ····································································· 191
제 9 절 도민의 자발적 축제 참여 미흡 ······················································ 191
제 10 절 축제평가 체계 미흡 ······································································· 191

제 8 장 제주지역 축제의 활성화방안 ························································· 193
제 1 절 기본 목표 및 방향 ··········································································· 193
1. 기본 목표 ································································································ 193
2. 기본 방향 ································································································ 193
3. 주요 개선 과제 ······················································································· 195
제 2 절 제주지역 축제의 활성화 방안 ·························································· 196
1. 축제의 통합화 ························································································ 196
2. 축제의 체계화 ······················································································· 209
3. 축제의 상품화 ······················································································· 218
4. 축제의 자립화 ························································································ 232
제 3 절 주체별․시기별 추진방안 ································································· 235

제 9 장 결 론 ···································································································· 238
<참고문헌 >·············································································································· 240
부록 Ⅰ. 제주지역 축제에 대한 설문서 ··························································· 245
부록 Ⅱ. 사례축제에 대한 설문서 ···································································· 250

<목 차>
제1장 서론 ························································································································ 1
1. 연구의 배경 ············································································································· 1
2. 연구의 목적 ············································································································· 1
3. 연구의 내용 및 방법 ····························································································· 1

제2장 제주도내 시․군별 관광수입 점유비율 분석 ················································ 3
1. 시군별 호텔 이용객 및 수입 비율 산정 ··························································· 3
2. 시군별 유료관광지의 비율 산정 ········································································· 5
3. 시군별 음식점 비율 산정 ····················································································· 7
4. 시군별 관광 점유율 산정 ····················································································· 8

제3장 관광객 수요증가 및 소비․투자지출액 추정 ················································ 9
1. 관광객 수요 증가 추정 ························································································· 9
가. 1998년 제주세계섬문화축제 기간의 실적 분석 ········································· 9
나. 純관광객 및 有效관광객 증가 추정 ··························································· 10
1) 순관광객 추정 ······························································································ 11
2) 유효관광객 추정 ·························································································· 21
2. 관광소비지출액 추정 ··························································································· 26
가. 국내 여행객의 1인당 평균 소비액 산출 ··················································· 26
나. 국외 여행객의 1인당 평균 소비액 산출 ··················································· 28
다. 축제참가 도민의 평균 소비지출액 산출 ················································· 31
3. 축제 관련 예산투자의 산업별 분류 ································································· 32

제4장 섬문화축제가 지역경제에 미치는 파급효과 분석 ······································ 36
1. 파급경로 및 분석 방법 ······················································································· 36
2. 섬문화축제가 지역경제에 미치는 파급효과 분석 ········································· 39
가. 순관광객 및 유효관광객 증대에 미친 효과 ············································· 39
나. 관광수입 증대에 미친 효과 ········································································· 40
다. 지역생산, 고용 및 소득증대에 미친 효과 ················································ 42
1) 지역생산(산출)에 미친 효과 ····································································· 42
2) 지역고용에 미친 효과 ················································································ 44
3) 지역소득에 미친 효과 ················································································ 46

제5장 요약 및 결론 ······································································································ 48

<부 록> ······················································································································ 55

목 차
Ⅰ. 연구 배경 및 목적 ························································································· 1
1. 연구 배경 ······································································································· 1
2. 연구 목적 ······································································································· 3
3. 연구 수행 방법 ······························································································ 4

Ⅱ. 제주도 상징물의 지정 경위 ········································································· 5
1. 제주도 상징물의 지정 ··················································································· 5
2. 제주도 상징물에 대한 1차 변경 논의 ························································· 7
3. 제주도 상징물 1차 조정 ··············································································· 8
4. 제주도 상징물에 대한 2차 변경 논의 ······················································· 14

Ⅲ. 제주도 상징물의 상징성 연구 ···································································· 16
1. 도민 공모 ····································································································· 16
2. 전문가 의견 조사 ························································································ 19
3. 전문가 포럼 ·································································································· 27
4. 인터넷 조사 ·································································································· 39

Ⅳ. 종합 의견 ······································································································ 46
1. 기존 제주상징물의 선정 경위와 문제점 ···················································· 46
2. 제주도 상징물의 상징성 연구 결과 ··························································· 49

Ⅴ. 정책 제언 ······································································································ 60

부 록 ······························································································· 63
1. ’99 도민 공모 결과 부문별 소수 의견 ······················································ 65
2. ’99 전문가 의견 조사 ·················································································· 70
3. 전문가 포럼 ·································································································· 76
4. 인터넷 조사 내용 ························································································ 89
5. 상위 3순위 대상 상징물 해설 ···································································· 91
6. 자치단체의 상징물 사례 조사 ·································································· 105