<목 차>
제1장 서 론 ································································································· 1
제1절 연구 배경 ···································································································· 1
제2절 연구 목적 ···································································································· 2
제3절 연구 방법 ···································································································· 2
제4절 연구 구성 ···································································································· 3

제2장 관광 마케팅 전략에 관한 이론 고찰 ·············································· 4
제1절 관광 마케팅의 개념과 전략 ······································································ 4
1. 관광마케팅의 개념 ························································································· 4
2. 전략적 관광마케팅 계획의 구조와 과정 ························································ 5
제2절 관광시장 세분화 ·························································································· 7
1. STP 전략의 첫 과정으로서 시장세분화 ························································· 7
2. 관광시장 세분화의 개념 ················································································ 8
3. 관광시장 세분화의 접근방법 ········································································· 9
4. 관광시장 세분화의 기준과 변수 ·································································· 10
5. 추구편익 시장 세분화 ·················································································· 11
제3절 관광시장 포지셔닝 ······················································································ 18
1. 포지셔닝의 의미 ···························································································· 18
2. 포지셔닝 연구에 있어서 다차원 척도법의 유용성 ········································ 19
3. 다차원척도법을 이용한 포지셔닝 선행연구 ·················································· 20
4. 포지셔닝의 분석 단계 ···················································································· 22

제3장 제주관광의 환경과 현황 ··································································· 24
제1절 국제 환경 및 국내환경 ············································································· 24
제2절 관광객 수 및 수입 현황 ············································································ 25
1. 연도별 내국인 유형별 관광객 현황 ····························································· 27
2. 월별 내국인 관광객 현황 ············································································· 30
제3절 유형별 관광시장의 경제효과 분석 ···························································· 31
1. 유형별 관광시장에 따른 산출효과 ······························································· 31
2. 유형별 관광시장에 따른 고용효과 ······························································· 33
3. 유형별 관광시장에 따른 소득효과 ······························································· 35
제4절 국내 경쟁 관광목적지 현황 ······································································ 37
1. 국내 주요 관광목적지 현황 ········································································· 37
2. 경쟁 관광목적지의 관광특성 ······································································ 38
제5절 제주 관광시장 현황 종합 분석 ································································· 43

제4장 제주관광 유형별 시장의 조사 분석 ·············································· 45
제1절 조사 설계 ·································································································· 45
제2절 조사 개요 ·································································································· 46
1. 인구통계적 특성 ··························································································· 46
2. 전체 응답자의 여행관련 특성 ······································································ 47
3. 편익항목의 타당성 및 신뢰성 검증 ····························································· 49
제3절 제주관광 유형별 시장세분화 ····································································· 51
1. 전체 응답자의 편익 인지도 ········································································· 51
2. 여행형태별 시장세분화 ················································································ 54
3. 군집분석에 의한 시장세분화 ······································································· 60
4. 방문목적별에 따른 편익요인 인식 ······························································· 66
5. 인구통계적 변수에 따른 편익요인 인식 ······················································ 67
제4절 제주관광 시장 포지셔닝 분석 ··································································· 69
1. 국내 경쟁 관광지역과 유사성 분석 ····························································· 69
2. 속성별 5개 관광지 포지셔닝 ······································································· 76
3. 국내 경쟁관광지와의 선호도 분석 ······························································· 80
제5절 분석 결과의 종합 ······················································································ 85
1. 시장세분화 분석 종합 ·················································································· 85
2. 포지셔닝 분석 종합 ····················································································· 89

제5장 분석결과에 따른 정책제언 ······························································· 91
제1절 유형별 관광시장 분석에 따른 마케팅 전략 ·············································· 91
제2절 정책 제언 ·································································································· 96
제3절 연구의 한계와 향후 방향 ·········································································· 104
< 참 고 문 헌 > ·································································································· 105
<설 문 지> ·································································································· 106

<목 차>
Ⅰ. 서 론 ··································································································· 1
1. 연구의 필요성과 목적 ····································································· 1
2. 효율성 계측 방법론 개요 ······························································· 2

Ⅱ. 분석모형 ······························································································· 3
1. 기초개념과 선행연구방법론 검토 ················································· 3
2. 분석모형의 전개 ··············································································· 4

Ⅲ. 노지감귤의 효율성 분석 ································································· 11
1. 자료 분석 ························································································· 11
가. 개요 ······························································································· 11
나. 자료 분석 ····················································································· 12
2. 노지감귤의 효율성 계측 결과 ····················································· 15
가. 노지감귤의 연도별 계측결과 ··················································· 15
1) 1996년도 노지감귤 ·································································· 15
2) 1997년도 노지감귤 ·································································· 20
3) 1998년도 노지감귤 ·································································· 25
4) 1999년도 노지감귤 ·································································· 30
나. 노지감귤 종합 ············································································· 34

Ⅳ. 시설감귤의 효율성 분석 ································································· 39
1. 자료 분석 ························································································· 39
가. 개요 ······························································································· 39
나. 자료분석 ······················································································· 40
2. 시설감귤의 효율성 계측결과 ······················································· 43
가. 시설감귤의 연도별 계측결과 ··················································· 43
1) 1996년도 시설감귤 ·································································· 43
2) 1997년도 시설감귤 ·································································· 48
3) 1998년도 시설감귤 ·································································· 52
4) 1999년도 시설감귤 ·································································· 56
나. 시설감귤 종합 ············································································· 60

Ⅴ. 요약 및 결론 ····················································································· 65
< 참고문헌 > ·························································································· 69
<부 록 >·····························································································71

<목 차>
Ⅰ. 서 론 ····································································································· 1
1. 연구의 필요성 ···················································································· 1
2. 연구 목적 ·························································································· 1
3. 연구 범위 및 방법 ············································································ 1

Ⅱ. 2002제주세계청소년유도선수권대회 개요 ······································· 3
1. 대회 개요 ···························································································· 3
2. 대회관련 주요 추진 상황 ································································ 3
3. 대회규모‧경기결과 ·········································································· 3
가. 참가 ································································································· 3
나. 경기결과 ·························································································· 7
4. 주요행사내용 ···················································································· 8
5. 제주 이미지 제고 활동 ···································································· 9

Ⅲ. 2002제주세계청소년유도선수권대회 설문 조사 분석 ·················· 11
1. 조사 설계 ·························································································· 11
가. 조사 목적 ······················································································ 11
나. 표본추출 및 조사방법 ································································ 11
다. 자료수집 및 분석 방법 ······························································ 12
2. 분석 결과 ·························································································· 12
가. 응답자의 인구통계학적 특성 ····················································· 12
나. 대회 관련 각 항목들에 대한 만족도 분석 ······························ 13

Ⅳ. 지역경제 파급효과 분석 ·································································· 35
1. 파급경로 및 분석 방법 ·································································· 35
2. 지역경제 파급효과 분석 ································································ 38
가. 대회 참가자의 소비지출 증대 분석 ········································· 38
나. 소비지출증대의 지역경제 파급효과 ········································· 42

Ⅴ. 요약 및 정책 제언 ············································································ 44
1. 요 약 ································································································· 44
2. 종합평가 및 정책제언 ···································································· 46

< 참고문헌 > ··························································································· 49
<부 록> ································································································ 51
부록 1. 대회의 산업부문별 지역경제파급효과 ······························· 53
부록 2. 설문지(국문, 영문, 중문, 일문) ··········································· 56

<목 차>
Ⅰ. 연구의 개요 ················································································ 1
1. 연구 배경 ··························································································· 1
2. 연구 목적 ··························································································· 2
3. 연구 방법 ··························································································· 2
4. 연구 범위 ··························································································· 3

Ⅱ. 여건 분석 ···················································································· 4
1. 관광 현황 ··························································································· 4
2. 관광유통체계 현황 ········································································· 8

Ⅲ. 의견 조사 ·················································································· 13
1. 조사의 개요 ··················································································· 13
2. 인구통계적 특성 ··········································································· 14
3. 분석 결과 ······················································································· 16
4. 시사점 및 정책적 함의 ······························································· 31

Ⅳ. 개선 방안 ·················································································· 35
1. 기본 방향 ························································································· 35
2. 세부 방안 ······················································································· 36

Ⅴ. 결 론 ·························································································· 44

< 부 록> 의견조사 설문지 ····························································· 45

2002 정월대보름 들불축제 평가보고서

<목 차>
Ⅰ. 서론 ······································································································· 1
1. 연구의 필요성 ······························································································ 1
2. 연구의 목적 ·································································································· 2
3. 연구의 범위 및 방법 ··················································································· 2

Ⅱ. 스포츠산업의 정의 및 특징, 역할, 분류 ········································· 3
1. 스포츠산업의 개념 ······················································································· 3
2. 스포츠의 기능 ······························································································ 3
3. 스포츠산업의 특징 ······················································································· 4
4. 21세기의 스포츠산업의 역할 ····································································· 5
5. 스포츠산업의 분류 ····················································································· 6
6. 국별 스포츠의 발전 유형 분류 ······························································· 7
7. 국내 스포츠 산업 규모 추정 사례 ···························································· 8

Ⅲ. 스포츠산업이 제주지역 경제에 미치는 효과분석 ·································· 10
1. 2001년 제주 개최 스포츠 대회 현황 ······················································ 10
2. 분석범위 및 방법 ······················································································· 12
3. 내도객 증대에 미친 효과 ······································································· 12
4. 소비지출 증대에 미친 효과 ··································································· 14
5. 지역경제 파급효과 ····················································································· 16

Ⅳ. 요약 및 정책 제언 ············································································ 19

< 참고문헌 > ··························································································· 25
<부록> ···································································································· 27
<부록 1> 산업부문별 스포츠산업이 제주지역에 미치는 파급효과 ···· 29
<부록 2> 스포츠대회 소득효과 산출기준 ·········································· 32

목 차
Ⅰ. 서 론

Ⅱ. 화산의 이해
1. 지구 내부 구조와 판구조
2. 마그마
3. 화산의 여러 형태
가. 분석구
나. 응회환과 응회구
다. 화구
라. 용암

Ⅲ. 관광지질 각론
1. 제주시 지역
가. 용두암 주변 지역
나. 용두암
다. 주상절리
2. 삼양큰물 용천수
3. 동복리-행원리 지역
가. 동복리 해안
나. 만장굴
4. 성산포 지역
가. 성산일출봉, 그 탄생의 비밀
나. 섭지코지 지역
5. 산굼부리 지역
가. 산굼부리
나. 용암돔
다. 교래교퇴적층
라. 형태를 달리하는 분석구
6. 심부 시추코아

Ⅳ. 요 약

<참고문헌 >

<목 차>
Ⅰ. 연구의 개요 ················································································ 1
1. 연구 배경 ··························································································· 1
2. 연구 목적 ··························································································· 2
3. 연구 방법 ··························································································· 3
4. 연구 범위 ··························································································· 3

Ⅱ. 생태관광개발의 준거 ································································ 4
1. 생태관광의 특성 ··············································································· 4
2. 생태관광의 대상자원 ····································································· 5
3. 생태관광의 시설프로그램 ····························································· 6
4. 생태관광의 활동프로그램 ····························································· 9
5. 생태관광지의 이용 및 관리 ······················································· 10

Ⅲ. 생태관광개발의 사례분석 ······················································ 12
1. 해외의 개발사례 ··········································································· 12
1) 세계자연유산등록지 야쿠시마 ·························································· 12
2) 홋카이도의 쿠시로습지 ······································································ 18
3) 중남미의 벨리즈 ·················································································· 22
4) 열대우림 타만네가라 국립공원 ························································ 27
2. 국내의 개발사례 ············································································· 28
1) 샛강생태공원 ························································································ 28
2) 길동생태자연공원 ················································································ 30
3) 대구수목원 ···························································································· 33
4) 함평나비대축제 ···················································································· 35
5) 무주반딧불축제 ···················································································· 37
3. 시사점 및 정책적 함의 ································································· 39

Ⅳ. 제주형 생태관광개발의 방향 ················································ 41
1. 기본 방향 ························································································· 41
2. 세부 방안 ······················································································· 42
1) 제주생태관광공원의 조성 ·································································· 42
2) 제주생태관광협의회의 구성 ······························································ 47
3) 제주생태관광수칙의 제정 및 홍보 ·················································· 48
4) 사이버 생태관광체험관의 운영 ························································ 49
5) 관련 조직별 역할 방향 ······································································ 51

<목 차>
Ⅰ. 서론 ·················································································································· 1
1. 연구 배경 및 목적 ·························································································· 1
2. 연구 방법 ········································································································· 2
3. 연구 구성 ········································································································· 2

Ⅱ. 중국 관광시장 분석 ······················································································· 3
1. 일반 개요 ········································································································· 3
2. 중국의 관광정책 ···························································································· 8
3. 중국인의 국외여행 성향 ············································································· 13

Ⅲ. 중국관광객 방한 현황 ················································································· 18
1. 전담여행사 지정 및 교통수단 ······································································ 18
2. 중국인의 방한 성향 ······················································································· 20
3. 관광코스 및 관광상품 ··················································································· 26
4. 지방자치단체별 인센티브 부여 현황 ··························································· 29

Ⅳ. 제주관광 실태분석 ······················································································· 32
1. 제주관광 현황 ································································································ 32
2. 중국인 내도 현황 ························································································ 38

Ⅴ. 실증분석 ········································································································ 42
1. 조사개요 ········································································································· 42
2. 분석 결과 ······································································································· 45

Ⅵ. 중국관광객 유치를 위한 과제 및 방안 ···················································· 63
1. 주요 과제 ······································································································· 63
2. 유치방안 ········································································································· 64

Ⅶ. 결론 ················································································································ 81

<참고문헌> ··············································································································· 83
부록 Ⅰ. 중국관광객 대상 설문조사서(한국어) ············································ 86
부록 Ⅱ. 중국관광객 대상 설문조사서(중국어) ············································ 95

제주지역 일본군 전적지 역사교육장화를 통한 관광상품화 방안