목 차
Ⅰ. 서 론 ··················································································································· 1
제1절 연구배경 및 목적 ··························································································· 1
제2절 과업의 범위 ····································································································· 5
1. 공간적 범위 ········································································································ 5
2. 시간적 범위 ········································································································ 6
3. 내용적 범위 ········································································································ 6
제3절 과업 수행절차 ································································································· 6
1. 과업 수행기간 ···································································································· 6
2. 과업 수행방법 ···································································································· 6

Ⅱ. 일반현황 ················································································································ 7
제1절 제주특별자치도의 해양수산현황 ································································· 7
1. 해황 ······················································································································ 7
2. 주요어업 ·············································································································· 7
3. 수산업의 여건 ···································································································· 8
제2절 어촌계원의 구성요소와 주민현황 ····························································· 10
1. 어업가구 및 인구 ···························································································· 10
2. 잠수 ···················································································································· 10
3. 마을어장의 정의 ······························································································ 11
4. 마을어장의 관리주체인 어촌계원의 구성요소 ·········································· 12
제3절 마을별 양식생물자원의 실태와 소득현황 ··············································· 18
1. 2007년 어업권별 어장자원조사 ···································································· 18
제4절 체험어장 개방현황 ······················································································· 23
1. 유어장 운영 ······································································································ 23
2. 바릇잡이 체험어장 개방 ················································································ 26
제5절 마을어장의 개발과 갈등의 구조 ······························································· 28
1. 연안개발사업 ···································································································· 28
2. 갈등의 구조 ······································································································ 31

Ⅲ. 현장조사 및 분석 ···························································································· 34
제1절 마을어장 이용에 따른 어촌계와 주민 및 관광객 갈등 해소 방안 ··· 34
1. 조사대상자의 인구통계학적 특성 ································································ 34
제2절 어촌계, 비어촌계 및 관광객 조사결과 ···················································· 39
1. 어촌계 ················································································································ 39
2. 비어촌계 ············································································································ 47
3. 관광객 ················································································································ 56
4. 관광객 대상 관광행태에 관한 특성 ···························································· 60
5. 관광객 대상 만족수준 ···················································································· 63
6. 관광객과 지역주민의 어촌체험마을의 문제점 비교 ································ 76
제3절 체험어장 운영의 개선방안 ········································································· 77
1. 체험어장에 대한 기초연구 수행 ·································································· 77
2. 관광자원의 자원학적 연구 및 종묘생산 및 방류 ···································· 77
3. 교육 및 생태관광으로의 전환 및 홍보 ······················································ 78
4. 관광객 유치를 위한 홍보활동 강화 ···························································· 79

Ⅳ. 결 론 ·················································································································· 80
참고 문헌 ··················································································································· 83

부 록
1. 어촌계 주민 대상 설문지 ·················································································· 85
2. 관광객 대상 설문지 ···························································································· 88
3. 비어촌계 주민 대상 설문지 ·············································································· 92
4. 어업면허의 관리 등에 관한 규칙 ···································································· 96

목 차
Ⅰ. 서 론 ·················································································································· 1
1. 연구의 필요성 ····································································································· 1
2. 연구목적 ··············································································································· 1
3. 연구범위 및 방법 ······························································································· 2

Ⅱ. 문화관광의 이론적 고찰 ············································································ 4
1. 문화관광의 개념 ································································································· 4
2. 문화관광자원의 유형 ························································································· 7
3. 문화관광의 특징 ······························································································· 12
4. 문화관광자원의 개발 ······················································································· 17

Ⅲ. 조사에 의한 우도돌담의 특성 분석 ·················································· 19
1. 우도의 지리적 특성 ······················································································· 19
2. 우도의 관광자원 ····························································································· 20
1) 자연경관 ······································································································· 20
2) 문화자원 ······································································································· 23
3. 제주 전통 돌 문화의 종류와 기능 ····························································· 24
1) 전통 돌 문화 ······························································································· 24
2) 전통돌담 양식 ····························································································· 26
4. 돌담문화의 유형별 분포상황 ······································································· 29
1) 밭 담 ··········································································································· 29
2) 올 래 ··········································································································· 30
3) 방사탑 ··········································································································· 31
4) 망 대 ··········································································································· 32
5) 산 담 ··········································································································· 33
6) 원 담 ··········································································································· 34
7) 우도지석묘 ··································································································· 35
5. 현지조사 및 분석 ··························································································· 36
1) A구간(돌칸이 언덕 위～동천진동 방사탑) ··········································· 38
2) B구간(동천진동 방사탑～서빈백사) ························································ 41
3) C구간(서빈백사～전흘동 망대) ································································ 43
4) D구간(전흘동 망대～비양도) ··································································· 44
5) E구간(비양도～검멀레 인근) ···································································· 49
6. 우도 돌담의 미학적 우수성과 문화관광 요소 ········································· 53
1) 미학적 우수성 ····························································································· 53
2) 문화관광 요소 ····························································································· 58
7. 우도 돌담의 보존방안 ··················································································· 60

Ⅳ. 전통돌담의 관광자원 활용 및 개발방안 ········································· 63
1. 우도돌담의 관광자원 활용방안 ····································································· 63
1) 문화관광 이벤트 개발 ··············································································· 64
2) 홍보계획 수립 ····························································································· 65
3) 체험학습 운영 ····························································································· 65
4) 이미지 개선 ································································································· 68
5) 문화예술 구역 조성 ··················································································· 68
6) 관광상품 개발 ····························································································· 69
7) 산책코스 개발 ····························································································· 69
8) 야간조명 연출 ····························································································· 70
9) 경관조망 확보 ····························································································· 70
10) 전신주의 지중화 ························································································· 70
11) 교통망 정비 ································································································· 71
2. 개발 및 사업추진방안 ····················································································· 71
1) 민․관의 협력체계 구축 ··········································································· 71
2) 발전적인 사업 집행 ··················································································· 72
3) 하부구조 정비 ····························································································· 73

Ⅳ. 결 론 ················································································································ 74

< 목 차 >
Ⅰ. 서 론 ·················································································································· 1
1. 연구 배경 및 목적 ································································································ 1
2. 연구 방법 및 범위 ································································································ 2
3. 연구 내용 구성 및 기대효과 ·············································································· 2

Ⅱ. 제주지역 디자인산업 현황분석 ································································ 4
1. 디자인산업 현황 ·································································································· 4
2. 제주지역 중소기업 현황 ···················································································· 12
3. 제주도 디자인정책 현황 ·················································································· 15
4. 제주도 미래형 산업구조 개편전략에 따른 디자인 중점지원
및 연계분야 ······································································································ 24
5. 제주관광공사 출범에 따른 디자인 중점지원 및 연계분야 ······················ 30
6. 유네스코 등재 제주 세계자연유산 보존 및 활용에 따른
디자인 연계 및 지원 ························································································ 31
7. 제주특별자치도 국제자유도시로서의 디자인 연계 및 지원 ···················· 34

Ⅲ. 우리나라 디자인 정책 ··············································································· 38
1. 정책 현황분석 ······································································································ 38
2. 2008년도 디자인산업 발전전략 ········································································ 46
3. 우리나라 디자인 정책과 사업의 특징 ···························································· 49

Ⅳ. 해외 디자인 정책 및 기관 운영 현황 ················································ 52
1. 영국 ······················································································································ 52
2. 독일 ························································································································ 59
3. 기타 주요 유럽국가 ···························································································· 66
4. 일본 ························································································································ 75

Ⅴ. 우리나라 디자인센터 운영현황 ······························································ 89
1. 국내 디자인산업 현황 ······················································································ 89
2. 우리나라 디자인 산업의 강약점(SWOT 분석) ············································· 91
3. 한국디자인진흥원(KIDP) ··················································································· 91
4. 지역디자인센터 ···································································································· 96
5. 디자인혁신센터 ·································································································· 106
6. 시사점 ·················································································································· 110

Ⅵ. 제주디자인센터 사업추진 방향 ···························································· 112
1. 제주디자인센터 사업의 비전 및 목표 ·························································· 112
2. 디자인센터 비전 달성 전략 방향 ·································································· 113
3. 제주디자인센터의 주요 기능 및 역할 ························································ 118
4. 제주디자인센터 사업 추진의 기대효과 ························································ 129
5. 제주디자인센터의 설립 추진 대안 ································································ 130

Ⅶ. 제주디자인센터 설립 및 운영방안 ····················································· 134
1. 제주디자인센터 설립 방안 ············································································ 134
2. 제주디자인센터 운영전략 ················································································ 139
3. 제주디자인센터 구축 및 운영 예산 ······························································ 143
4. 설립 추진방향 ···································································································· 151

Ⅷ. DIC 확대개편 추진방안 ··········································································· 155
1. DIC 확대개편 추진방향 ··················································································· 155
2. 확대개편 DIC의 주요기능 및 역할 ······························································· 156
3. 확대개편 DIC의 운영방안 ··············································································· 160
4. DIC 확대개편을 통한 디자인사업 추진시 고려사항 ································· 163

Ⅸ. 결 론 ················································································································· 165
1. 연구의 요약 및 기대효과 ················································································ 165
2. 정부의 향후 지역디자인산업 기반구축 정책의 대처 필요 ······················ 167

참고문헌 ···················································································································· 171

<목 차>
Ⅰ. 서 론 ·················································································································· 1
1. 연구의 필요성 ·································································································· 1
2. 연구의 목적 ······································································································ 3

Ⅱ. 이론적 배경 ······································································································· 4
1. 교육기회의 의미 ······························································································ 4
2. 한국 사회 지역간 격차의 실태 ···································································· 6
3. 지역간 격차의 요인 ······················································································ 14
4. 지역간 격차의 영향 ······················································································ 30

Ⅲ. 연구 문제 및 방법 ························································································ 39
1. 연구 문제 ········································································································ 39
2. 연구 방법 ········································································································ 39

Ⅳ. 연구 결과 및 해석 ························································································ 42
1. 지역간 교육 격차 현황 ················································································ 42
2. 지역의 교육 환경 차이 ················································································ 47
3. 지역별 사교육 현황 ······················································································ 52
4. 학생 이동 현황 ······························································································ 55

Ⅴ. 결 론 ················································································································ 57
1. 요 약 ·············································································································· 57
2. 결 론 ·············································································································· 62
3. 제 언 ·············································································································· 64

목 차

Ⅰ. 서 론
1. 연구 배경 및 목적
1) 연구의 배경
2) 연구의 목적
2. 연구의 주요내용 및 방법

Ⅱ. 해외시장 개척을 위한 일반적 배경 및 도구
1. 전략적 마케팅과 마케팅 프로세스의 준수
2. STP (Segmenting, Targeting, Positioning) 전략
1) 글로벌 시장세분화
2) 글로벌 표적시장의 선정
3) 글로벌 포지셔닝 전략
3. 상품범위의 확장
4. 고객가치경영
5. 고객옹호마케팅
6. 지역마케팅 개념의 도입
7. 마케팅 조사기법과 사례
1) ZMET(지메트)
2) 사다리 기법
3) 참여관찰법
4) 전문가 모니터링 방법
5) 포커스 그룹 인터뷰(FGI)

Ⅲ. 지역특산물의 국내외 성공사례
1. 선진 농업경영체 경영사례
1) 국내 농업경영체 경영사례
2) 해외 농업경영체 경영사례
2. 한국 음식의 상품화․국제화 사례
1) 종가집 김치 : 상품김치의 국제화
2) Cook Do Korea(아지노모토)
3) 우리음식이야기 : 한국음식의 패스트푸드화
4) 우래옥 : 한국음식의 퓨전화ㆍ고급화
5) 서라벌 : 한극음식의 고급화 및 홍보
6) 놀부집 : 한국음식의 문화상품화
7) 햇반 : 상품밥 시장 선점
8) 풀무원 두부 : 무공해 건강식 생산
9) 동병상련 : 전통 떡의 현대화
3. 뷰티(향장품)산업의 선도적 기업사례
1) 로레알
2) 태평양
3) 베네통
4) 삼성 애니콜
5) 포케몬
6) KBS 겨울연가
7) 루이뷔통 그룹
8) 리치몬트(Richemont)
9) 구찌(Gucci)
4. 웰빙 마케팅 국내외 사례
1) 구미사례
2) 일본사례

Ⅳ. 제주특산품 인지도 및 선호도 조사 결과
1. 조사설계
1) 조사개요
2) 설문지 구성 및 조사내용
2. 인구통계적 특성
3. 분석결과
1) 제주도의 인지도
2) 제주특산품 인지도
3) 제주특산품 선호도
4) 제주특산품 경쟁력

Ⅴ. 결과 요약 및 정책적 제언
1. 결과 요약 및 마케팅 전략
1) 결과의 요약
2) 해외시장 마케팅 전략
2. 정책적 제언
1) 인지도 제고를 위한 집중적인 투자와 커뮤니케이션 활동
2) 마케팅전략 체계의 구축 및 준수
3) 고객만족경영, 고객가치의 제고(고객가치경영)
4) 스토리, 감성의 접목
5) 커뮤니케이션 촉진 방안

목 차

Ⅰ. 서 론 1
1. 연구의 배경 및 목적 1
2. 연구의 과정 3

Ⅱ. 제주지역 유류 소비 구조 분석 및 유가 전망 5
1. 제주지역 산업별 유류 소비 구조 분석 5
2. 유가 상승 추이 및 전망 11
2.1. 유가 상승 추이 11
2.2. 유가 전망 14

Ⅲ. 분석모형의 설정 17
1. 유가 상승의 파급경로 17
2. 유가 상승에 따른 재화의 가격 변화 모형 설정 19
3. 가격 변화에 따른 수요 변화 모형 설정 20
4. 수요 변화가 지역경제에 미치는 영향 22

Ⅳ. 분석결과 23
1. 유가 변동 시나리오 설정 23
2. 분석결과 24
2.1. 유가 상승에 따른 재화의 가격 변화 24
2.2. 재화의 가격 변화에 따른 수요 변화 27
2.3. 수요의 변화에 따른 경제파급효과 33

V. 대응방안 및 유류비 절감시의 효과 분석 44
1. 기존 논의된 대응방안 44
2. 유류비 10% 절감시 경제파급효과 45

【참고문헌】 53

【부록】 54

목 차

제1장 서 론 1

제1절 연구의 필요성 및 목적 1
제2절 연구의 범위와 방법 3

제2장 공무원 교육훈련에 대한 이론적 배경 4

제1절 공무원 교육훈련의 필요성 4
1. 행정환경의 변화 4
2. 세계화와 국제교류의 변화 5
3. 바람직한 정부의 역할변화 7
4. 공무원에게 요구되는 역량변화 9
제2절 공무원 교육훈련의 의의 11
1. 교육훈련의 의의 11
2. 교육훈련의 필요성과 가치 13
3. 공무원 교육훈련 체계 및 내용 15
제3절 공무원 교육훈련의 실태 22
1. 지방공무원 현황 22
2. 공무원 교육훈련 체계 실태 25
제4절 공무원 교육훈련의 문제점 28

제3장 공무원 해외연수제도에 대한 논의 35

제1절 공무원 해외연수의 배경 및 목적 35
제2절 공무원 해외연수의 종류 및 절차 36
제3절 공무원 해외연수 처리과정 37
1. 공무원국외훈련심의위원회 운영 37
2. 훈련계획 협의 38
3. 국외훈련공무원 선발 및 훈련관리 39
4. 국외훈련공무원 인사관리 46

제4장 공무원 해외연수제도의 실태분석 51

제1절 지방공무원 해외연수 실태 51
1. 공무원 해외연수계획의 수립 51
2. 해외연수제도의 운영기준 53
3. 해외연수의 시행과정에 대한 논의 58
4. 교육훈련 이수후 효과적인 인력활용에 대한 논의 59
제2절 제주도 공무원 해외교육훈련 실태 61
제3절 실태분석의 함의 64

제5장 공무원 해외연수의 문제점 및 개선방안 65

제1절 공무원 해외연수의 문제점 65
1. 단기 해외연수의 문제점 65
2. 장기 해외연수의 문제점 66
제2절 공무원 해외연수 개선방안 68
1. 단기 해외연수의 개선방안 68
2. 장기 해외연수의 개선방안 71

제6장 결 론 81

참고문헌 84

<목 차>
Ⅰ. 연구의 개요 ································································································ 1
1. 연구 배경 ···································································································· 1
2. 연구 목적 ···································································································· 3
3. 연구 방법 ···································································································· 3
4. 연구 구성 ···································································································· 3

Ⅱ. 스포츠산업 및 경기장 활용 현황 ······················································· 4
1. 스포츠이벤트 시설 ···················································································· 4
2. 스포츠산업 현황 ························································································ 6
3. 월드컵경기장 운영 현황 ······································································· 12

Ⅲ. 사례 분석 ·································································································· 22
1. 유럽 사례 ································································································· 22
2. 일본 사례 ································································································· 37

Ⅳ. 문제점 분석 ····························································································· 46

Ⅴ. 경기장 활용 다각화 방안 ··································································· 48
1. 기본 방향 ································································································· 48
2. 다각화 방안 ····························································································· 51

<참고문헌> ····································································································· 58
<부 록> ····································································································· 59

<목 차>

Ⅰ. 서 론 ·················································································································· 1
1. 연구 배경 및 목적 ······························································································ 1
2. 연구 방법 및 한계 ······························································································ 2
3. 연구 구성 ············································································································· 2

Ⅱ. 야간관광 이론연구 ······························································································· 4
1. 24시간 사회의 도래와 여가활동의 증가 ··························································· 4
2. 야간관광의 개념 및 유형 ··················································································· 7

Ⅲ. 국내․외 주요 도시의 야간관광 활성화 사례 ··············································· 12
1. 국내 사례 ··········································································································· 12
2. 국외 사례 ··········································································································· 24
3. 시사점 ················································································································· 36

Ⅳ. 제주지역 야간관광 현황 및 관광상품 개발사례 ··········································· 40
1. 야간관광 현황 ···································································································· 40
2. 추진중인 야간관광 촉진사업 ············································································ 53
3. 기존 계획에서 제시된 야간관광 활성화 주요 내용 ······································· 55
4. 야간관광상품 개발사례 ····················································································· 57
5. 시사점 ················································································································· 59

Ⅴ. 제주방문 관광객의 야간관광에 대한 수요 및 욕구 ····································· 61
1. 조사 개요 및 인구통계적 특성 ········································································ 61
2. 분석결과 ············································································································· 65
3. 야간관광실태에 대한 요약 ················································································ 82

Ⅵ. 제주지역 야간관광 활성화방안 ········································································84
1. 기본방향 ············································································································· 84
2. 활성화방안 ········································································································· 85

Ⅶ. 연구결과 요약 및 결론 ··················································································· 107

<참고문헌> ··················································································································· 110
<부 록> ····················································································································· 113

목 차


Ⅰ. 서 론 1
1. 문제의 제기 1
2. 연구 목적 4
3. 연구 내용 및 방법 5

Ⅱ. 농촌어메니티의 개념과 의의 6
1. 농촌어메니티의 개념 6
2. 농촌어메니티의 의의 20
3. 농촌어메니티 형성전략 32
4. 어메니티 활용전략의 프로세스 39

Ⅲ. 농촌어메니티의 국내․외 활용사례 42
1. 해외사례 42
2. 국내사례 54
3. 시 사 점 74

Ⅳ. 제주지역 농촌어메니티자원 실태분석 77
1. 제주지역 농촌어메니티자원 실태분석 77
2. 분석결과 요약 및 해석 91


Ⅴ. 농촌어메니티를 활용한 농촌 활성화 방안 94
1. 제주지역 농촌어메니티 활용방향 94
2. 농촌 활성화를 위한 어메니티 활용방안 110

Ⅵ. 결론 및 제언 125

참고문헌 128

부 록 129