목 차
Ⅰ. 연구의개요·····························································································1
1.배경 및 목적 ···············································································1
2. 연구의 과정 및 방법····································································3
Ⅱ. 세계한상대회 개최 개요·········································································· 6
1. 세계한상대회 개요········································································6
2. 제15차 세계한상대회 개최 결과··················································· 12
Ⅲ. 제15차 세계한상대회 주요 인식 조사····················································· 14
1. 조사 설계·····························································································14
1) 조사개요····················································································14
2) 조사방법····················································································14
3) 조사내용····················································································15
2. 조사 결과··················································································· 15
1) 인구 통계적 특성················································································ 15
2) 제15차 세계한상대회 참가자 인식····························································17
Ⅳ. 제15회 세계한상대회 경제적 파급효과 분석············································ 36
1. 분석 방법······························································································36
2. 분석 결과······························································································39
1) 운영비 부문················································································39
2) 소비 부문················································································· 42
Ⅴ. 결론 및 향후 과제··············································································54
1. 주요 분석 결과····················································································54
2. 주요 조사 결과····················································································55
1) 향후 세계한상대회 프로그램 강화·················································55
2) 투자여건 조성을 위한 원스톱서비스 도입····································· 55
3) 만족도 제고·······················································································56
4) 향후 제주에서 세계한상대회 정기적 개최 검토········································· 56
3. 향후 과제······························································································56
1) 제주 지역경제와의 연계 강화··················································· 56
2) 맞춤형 관광프로그램의 개발······················································· 57
3) 한상대회의 네트워킹 기능 극대화··················································57
4) 화상과 한상대회의 전략적 제휴 방안 모색······································57
5) 대한민국 홍보대사로서의 한상의 역할 강화··································58
4. 연구의 한계······································································ 58
<참고문헌>····························································································· 59
<부록>·····································································································60