목 차 CONTENTS
I. 서론 ···················································································································1
1. 배경 및 목적 ······························································································1
2. 내용 및 방법 ······························································································2
II. 위드코로나 시대, 새로운 변화 메타버스 ················································4
1. 팬데믹 선언과 변화 ···················································································4
1-1 팬데믹 선언 ·························································································4
1-2 변화 ·····································································································5
2. 마이스산업 관련 언론보도 분석 ·······························································9
2-1 분석 개요 ·····························································································9
2-2 분석 결과 ··························································································15
2-3 시사점 ································································································16
III. 마이스산업 발전과 기술활용 현황 ························································18
1. 위드코로나 시대, 마이스산업 현황 ························································18
1-1 최근 동향 ··························································································18
1-2 최근 현황 ··························································································21
2. 마이스산업과 관광산업의 발전 ·······························································29
2-1 현황 및 방향 ·····················································································29
2-2 사례: 수출전시회, 마이스‧관광 및 메타버스 ·······································30
3. 마이스산업 기술활용, 기회와 제약 ························································38
3-1 기술활용 ····························································································38
3-2 기회와 제약 ·······················································································45
4. 마이스산업 지원 정책 ·············································································50
4-1 중앙정부 ····························································································54
4-2 지방정부 ····························································································58
IV. 메타버스 박람회 개최와 지원정책 및 교훈 ·······································61
1. 개최 사례: 제9회 GTI국제무역투자박람회 ···········································61
2. 지원 정책: 중소벤처기업부 ·····································································63
2-1 대구광역시 ·························································································64
2-2 충청북도 ····························································································65
3. 합동 전략: 메타버스 신산업 선도전략 ··················································67
4. 메타버스 수출플랫폼 구축 관련 시사점 ················································69
4-1 개요 ···································································································69
4-2 전문가 인터뷰 및 결과 ······································································70
V. 결론 및 제언 ·······························································································89
1. 결론 ···········································································································89
1-1 조사 결과: 미래 신산업 기회 확보 필수 ···········································89
1-2 인터뷰 결과: 협력과 연계를 통한 사업 추진 ·····································90
2. 제언 ···········································································································93
2-1 지역 내 합의체 및 추진주체 구축 ·····················································93
2-2 중앙부처 사업공모 ·············································································94
2-3 현장 전문가 참여 및 DB화 ·······························································96
2-4 내수판매와 주력산업‧연관산업 ····························································96
2-5 디지털전환 교육사업 추진 ·································································97
2-6 제주 메타버스 콘텐츠 아이디어 공모전 개최 ····································99
참고문헌 ·············································································································100
Abstract ············································································································105