제 1 장 요약 및 제언

제 2 장 조사의 개요
Ⅰ. 조사의 배경
Ⅱ. 조사의 목적
Ⅲ. 조사의 주요내용
Ⅳ. 조사의 기본설계
Ⅴ. 자료처리
Ⅵ. 응답자 인구통계학적 특성

제 3 장 조사결과 분석
1-1 국제자유도시 - 순조로운 추진 인식
1-2. 국제자유도시 - 순조로운 추진에 필요한 사항
1-3. 제주공항 내 내국인면세점 - 이전 찬반
1-4. 국제자유도시개발센터 - 권한 제주도 이관 찬반
1-5. 외국인학교 - 내국인 입학자격 완전철폐 찬반
2-1. 세계평화의 섬 - 조성 우선 요소
2-2. 남북평화교류 - 우선 추진 사안
3-1. 4․3 - 문제 해결 우선 요소
3-2. 4․3 - 희생자 선정시 수형자 포함 찬반
4-1. 감귤 - 가격 하락 주요 요인
4-2. 감귤 - 경쟁력 확보 중요 역할 담당자
4-3. 감귤 - 적정가격 유지 주요 정책
5-1. 제주도 행정계층구조 개편 - 찬반
5-1-1. 제주도 행정계층구조 개편 - 반대 이유
5-1-2. 제주도 행정계층구조 개편 - 찬성 이유
5-2. 제주도 행정계층구조 개편 - 방안
5-3. 제주시 집중화 - 심각 정도 인식
5-3-1. 제주시 집중화 - 주요 원인
5-3-1. 제주시 집중화 - 해소 방안
6-1. 제주세계섬문화축제 - 존폐 여부
6-1-1. 제주세계섬문화축제 - 개최 반대 이유
6-1-2. 제주세계섬문화축제 - 바람직한 개최 형태
6-2. 관광객출입카지노 - 설치 찬반
6-2-1. 관광객출입카지노 - 설치 반대 이유
6-2-2. 관광객출입카지노 - 설치 찬성 이유
6-3. 관광객출입카지노 - 대신 슬롯머신 설치 찬반
6-4. 지역항공사 - 설립시 우선 고려 사항
6-4-1. 지역항공사 - 설립시 바람직한 회사 형태
7-1. 골프장 - 확대조성 찬반
7-2. 지하수 - 관리 강화 방안 찬반
7-3. 삼다수 - 추출량 확대 찬반
8-1. 제주의료원(치매정신전문병원) - 진료과목 확대 찬반
8-2. 서귀포의료원 - 우선 개선 사항
8-3. 여성의 사회참여 촉진을 위한 우선 추진 정책

제 4 장 부록 (통계표)

<목 차>
Ⅰ. 서론 ······························································································ 1
1. 연구의 필요성 ······························································································ 1
2. 연구의 목적 ································································································ 2
3. 연구의 범위 및 방법 ·················································································· 3

Ⅱ. 2002년 제주도 스포츠산업의 현황 ·········································· 4
1. 스포츠산업의 개념 및 특징 ······································································· 4
2. 2002년 제주도 개최 스포츠 대회 현황 ················································· 6
가. 국내외 스포츠 대회 ·············································································· 6
나. 전지훈련 유치 ························································································ 9
다. 골프 관광객 ························································································ 11

Ⅲ. 스포츠산업의 지역경제 파급효과분석 ·································· 12
1. 파급경로 및 분석 방법 ············································································· 12
2. 분석의 전제 ································································································ 16
3. 내도객 증대에 미친 효과 ······································································· 19
4. 소비지출 증대에 미친 효과 ··································································· 21
5. 지역경제 파급효과 ···················································································· 23

Ⅳ. 결 론 ························································································· 26
<참고문헌> ······················································································ 29
<부 록> ······················································································ 31

<목 차>
Ⅰ. 연구 개요 ···················································································· 1
1. 연구 배경 ··························································································· 1
2. 연구 목적 ··························································································· 1
3. 연구 방법 ··························································································· 2
4. 연구 범위 ··························································································· 2

Ⅱ. 사례 연구 ···················································································· 3
1. 음식문화 ····························································································· 3
2. 유배문화 ························································································· 29

Ⅲ. 의견 조사 ·················································································· 35
1. 조사 개요 ······················································································· 35
2. 인구통계적 특성 ··········································································· 36
3. 분석 결과 ······················································································· 37
4. 시사점 및 정책적 함의 ······························································· 57

Ⅳ. 정책 제언 ·················································································· 59
1. 기본 방향 ························································································· 59
2. 세부 방안 ······················································································· 60

Ⅴ. 결 론 ·························································································· 67

【 부 록 】 의견조사 설문지 ····························································· 68

<목 차>
Ⅰ. 서 론 ···················································································· 1
1. 연구 필요성 ······················································································· 1
2. 연구 목적 ························································································· 1
3. 연구 내용 및 방법 ··········································································· 1

Ⅱ. 감귤출하의 구조분석 ························································ 2
1. 감귤의 순별 출하처별 출하량 및 가격의 변화 ························· 2
가. 전체시장의 순별 출하량 및 가격의 변화 ·····························2
나. 시장출하처별 순별 출하량 및 가격의 변화 ·························5
2. 감귤의 지역별 출하량 및 가격의 변화 ····································· 15
3. 감귤의 월별 출하량 및 가격 변화 ············································· 18

Ⅲ. 감귤의 시기별, 지역별, 출하처별 가격신축성함수 추정 ···· 22
1. 감귤가격신축성함수의 설정 ························································· 22
2. 감귤의 순별 출하처별 가격신축성함수의 추정 ······················· 23
3. 감귤의 지역별 가격신축성함수의 추정 ····································· 36
4. 감귤의 월별 가격신축성함수의 추정 ········································· 39

Ⅳ. 감귤 출하조절의 효과분석 ············································ 43
1. 분석을 위한 제가정 ······································································· 43
가. 비상품감귤 비율의 추정 ························································· 43
나. 기본 시나리오의 구성과 분석방법 ······································· 45
2. 감귤의 생산조정의 효과 분석 ····················································· 45
3. 감귤의 출하시기 조절의 효과 분석 ··········································· 54
4. 감귤의 상품출하량 조절의 효과 분석 ······································· 63
5. 감귤의 수출량 증대의 효과 분석 ··············································· 86

Ⅴ. 요약 및 결론 ·································································· 101

<참 고 문 헌> ··········································································· 106

<목 차>
I. 머리말 ····················································································································· 1

Ⅱ. 제주도 지리정보시스템의 구축 현황 ························································· 3
1. GIS 구축사업 추진 경위 ················································································ 4
2. 제주도 지역의 GIS 구축내용 ········································································ 7
1) 제주도 지리정보시스템 ················································································ 7
2) 제주시의 GIS 구축내용 ·············································································· 11

Ⅲ. 제주도 GIS의 활용 현황 ············································································ 17
1. GIS 운영 및 관리 ·························································································· 17
2. 보전지구 지정 및 관리 방안 ······································································· 18
1) 기본원칙 ········································································································ 18
2) 보전지구 지정기준 ······················································································· 19
3) 보전지구 관리방안 ······················································································· 29
3. 환경적합성 사전분석시스템 개발 ······························································· 35
4. 지하수 개발․이용허가 업무지원 ······························································· 35
5. 지하수자원특별관리구역 지정(안) 마련 ···················································· 36
6. 토지정보 인터넷 서비스 ··············································································· 36

Ⅳ. 제주도 GIS 효율적 활용방안 ····································································· 37
1. 기존시스템의 보완 ························································································· 37
1) 필지에 근거한 보전지구 관리시스템 ······················································· 37
2) 토지특성 분석시스템 ··················································································· 38
2. 신규시스템 개발 ····························································································· 39
1) 경관관리시스템 ···························································································· 39
2) 농산물생산량예측시스템 ············································································ 40
3) 인터넷 생활지리정보 서비스 제공 ··························································· 41
4) 기타 업무지원시스템 ··················································································· 41

Ⅴ. GIS 운영 및 관리방안 ·················································································· 43
1. 운영조직 및 심의위원회 구성방안 ····························································· 43
1) GIS 운영조직 ································································································ 43
2) GIS 심의위원회 운영 ·················································································· 45
2. GIS 관리방안 ·································································································· 46
1) 사용자 구분 및 권한 부여 ········································································· 46
2) 자료 갱신 ······································································································· 47
3) 교육 ················································································································ 48

Ⅵ. 제주도 GIS 발전방향 ···················································································· 50
1. 제주도 정보화 기본계획 수립 ····································································· 50
2. GIS를 기반으로 한 통합시스템 구축 ························································ 50
3. 정보화 마인드 및 기술교육 ········································································· 51
4. 국제화에 대비한 지역정보인프라 구축 ····················································· 51

부록 Ⅰ. 국내 지방자치단체의 GIS 구축 현황 ············································ 57
1. 수치지도 제작 현황 ······················································································· 57
2. 시설물별 구축 현황 ······················································································· 58
3. 조직 및 인력 현황 ························································································· 60
1) 지방자치단체별 현황 ······································································· 60
2) GIS 인력현황 ································································································ 61

부록 Ⅱ. 국내외 지방자치단체의 GIS 활용 사례 ········································ 62
1. 국내 활용 사례 ······························································································· 62
1) 서울특별시의 도로표지 시스템 ································································· 62
2) 부산광역시의 도시정보관리 시스템 ························································· 64
3) 광주광역시의 경영분석 사업 ····································································· 65
4) 울산광역시의 도시종합정보관리 전산화 ················································· 67
5) 충청북도의 상세지리정보 시스템 ··························································· 68
6) 창원시의 도시정보시스템(UIS: Urban Information System) ············· 70
7) 과천시의 지리정보시스템 구축 및 활용 ················································· 72
8) 군산시의 도시종합정보시스템 ··································································· 74
2. 국외 활용 사례 ······························································································· 76
1) 미국의 활용 사례 ························································································· 76
2) 일본의 활용 사례 ························································································· 78
3) 독일의 활용 사례 ························································································· 79

부록 Ⅲ. 국내 자치단체별 GIS 담당부서 및 연락처 ·································· 81

<목 차>
Ⅰ. 서 론 ············································································································ 1
1. 연구 배경 및 목적 ·························································································· 1
2. 연구 방법 ········································································································· 2
3. 연구 구성 ········································································································· 2

Ⅱ. 일본의 관광정책 및 해외여행 성향 ···························································· 3
1. 경제동향 및 전망 ···························································································· 3
2. 주요 관광정책 ·································································································· 6
3. 일본인의 해외관광성향 ··················································································· 9

Ⅲ. 일본관광객 방한 현황 및 시사점 ······························································ 18
1. 방문목적별 추이 ···························································································· 18
2. 시장점유율 추이 ···························································································· 18
3. 월별 추이 ······································································································· 19
4. 성별 추이 ······································································································· 20
5. 연령별 추이 ··································································································· 21
6. 체재일 추이 ··································································································· 22
7. 기타 성향 ······································································································· 23
8. 지자체별 인센티브 제공 계획 ······································································ 25
9. 시사점 ··········································································································· 30

Ⅳ. 제주관광 실태분석 ····················································································· 33
1. 제주관광 현황 ······························································································ 33
2. 일본인 내도 현황 ························································································ 38

Ⅴ. 실증분석 ········································································································ 42
1. 조사 개요 ······································································································· 42
2. 분석 결과 ······································································································· 44
3. 시사점 ············································································································· 52

Ⅵ. 일본관광객 유치를 위한 마케팅 전략 수립 및 정책제언 ····················· 54
1. 주요 과제 ······································································································· 54
2. 마케팅 전략 수립 ·························································································· 55
3. 정책 제언 ······································································································· 75

Ⅶ. 결론 ················································································································ 81

<참고문헌> ··············································································································· 83
<부록 : 설문조사서 >································································································ 85

<목 차>
Ⅰ. 서 론 ····················································································································· 1
1. 문제 제기 ··············································································································· 1
2. 연구 목적 ··············································································································· 2
3. 연구 방법 및 범위 ································································································ 3
4. 연구 구성 ··············································································································· 3

Ⅱ. 이론 연구 ············································································································· 5
1. 국제관광 교류협력의 개념 ··················································································· 5
2. 국제관광 교류협력의 필요성 ················································································ 7
3. 국제관광 교류협력 유형 및 범위 ······································································· 10
4. 국제관광 교류협력의 성공조건 ········································································ 15
5. 국제관광 교류협력의 협력주체 ·········································································· 17
6. 공동 협력사업의 단계적 추진 ············································································ 18
7. 국제관광 교류협력의 한계 ·················································································· 20

Ⅲ. 다자간 자치단체 교류협의체 운영 현황 ····················································· 22
1. 동북아자치단체연합 ····························································································· 22
2. 동북아지역 지방정부 지사․성장회의 ······························································· 24
3. 동아시아(환동해)도시 시장회의 ·········································································· 29
4. 한일해협권 연안 지역 국제교류 ······································································· 31
5. ITOP 포럼 ············································································································ 40
6. 시사점 ··················································································································· 42

Ⅳ. 제주지역의 국제교류 현황 ············································································· 44
1. 지방자치단체의 국제교류 현황 ·········································································· 44
2. 대학․민간․시민단체의 국제교류 현황 ··························································· 46
3. 남북교류 현황 ······································································································ 47
4. 국제교류협력 관련 조례 제정 현황 ··································································· 47
5. 국제교류의 문제점 ······························································································ 49

Ⅴ. 국제관광교류 활성화 방안 및 정책 제언 ··················································· 50
1. 기본 방향 ············································································································· 50
2. 국제관광교류협력 활성화 방안 ·········································································· 52
3. 정책 제언 ············································································································· 64

Ⅵ. 결 론 ··················································································································· 71

<참고문헌> ···················································································································· 73

<목 차
제1장 서 론 ······································································································ 1
1. 연구목적 및 필요성 ·········································································· 1
2. 연구범위 및 방법 ·············································································· 4

제2장 영어와 제주국제자유도시 ······························································· 10
1. 세계어로서의 영어 ········································································ 12
2. 제주도내 영어공용어화 찬반논쟁 ················································ 23
3. 싱가포르와 홍콩의 영어 공용어화 사례 ···································· 34

제3장 제주국제자유도시와 영어정책 ······················································ 38
1. 영어사용 확대정책의 국내외 동향 ·············································· 38
2. 제주국제자유도시 특별법과 외국어 서비스 제도 ···················· 41
3. 제주국제자유도시에서 영어교육 개선 및 강화 ························ 45
4. 제주국제자유도시에서 영어 인프라 확충 방안 ······················ 51
5. 제주국제자유도시에서 영어정책의 지향점 ······························ 55

제4장 제주국제자유도시와 국어정책 ······················································ 62
1. 언어와 문화 ······················································································ 62
2. 국어교육과 국어 보존 ···································································· 69
3. 국어 정책과 국어 보존 ·································································· 77

제5장 제주국제자유도시와 제주방언 보존 정책 ································· 91
1. 제주방언의 개념과 범주 ································································ 91
2. 제주방언의 중요성 ·········································································· 99
3. 제주방언의 미래와 보존 방안 ···················································· 111

제6장 결 론 ································································································ 121

<참 고 문 헌> ································································································· 127
<부 록> ······························································································· 131

<목 차>
제1장 서 론 ································································································· 1
제1절 연구 배경 ···································································································· 1
제2절 연구 목적 ···································································································· 2
제3절 연구 방법 ···································································································· 2
제4절 연구 구성 ···································································································· 3

제2장 관광 마케팅 전략에 관한 이론 고찰 ·············································· 4
제1절 관광 마케팅의 개념과 전략 ······································································ 4
1. 관광마케팅의 개념 ························································································· 4
2. 전략적 관광마케팅 계획의 구조와 과정 ························································ 5
제2절 관광시장 세분화 ·························································································· 7
1. STP 전략의 첫 과정으로서 시장세분화 ························································· 7
2. 관광시장 세분화의 개념 ················································································ 8
3. 관광시장 세분화의 접근방법 ········································································· 9
4. 관광시장 세분화의 기준과 변수 ·································································· 10
5. 추구편익 시장 세분화 ·················································································· 11
제3절 관광시장 포지셔닝 ······················································································ 18
1. 포지셔닝의 의미 ···························································································· 18
2. 포지셔닝 연구에 있어서 다차원 척도법의 유용성 ········································ 19
3. 다차원척도법을 이용한 포지셔닝 선행연구 ·················································· 20
4. 포지셔닝의 분석 단계 ···················································································· 22

제3장 제주관광의 환경과 현황 ··································································· 24
제1절 국제 환경 및 국내환경 ············································································· 24
제2절 관광객 수 및 수입 현황 ············································································ 25
1. 연도별 내국인 유형별 관광객 현황 ····························································· 27
2. 월별 내국인 관광객 현황 ············································································· 30
제3절 유형별 관광시장의 경제효과 분석 ···························································· 31
1. 유형별 관광시장에 따른 산출효과 ······························································· 31
2. 유형별 관광시장에 따른 고용효과 ······························································· 33
3. 유형별 관광시장에 따른 소득효과 ······························································· 35
제4절 국내 경쟁 관광목적지 현황 ······································································ 37
1. 국내 주요 관광목적지 현황 ········································································· 37
2. 경쟁 관광목적지의 관광특성 ······································································ 38
제5절 제주 관광시장 현황 종합 분석 ································································· 43

제4장 제주관광 유형별 시장의 조사 분석 ·············································· 45
제1절 조사 설계 ·································································································· 45
제2절 조사 개요 ·································································································· 46
1. 인구통계적 특성 ··························································································· 46
2. 전체 응답자의 여행관련 특성 ······································································ 47
3. 편익항목의 타당성 및 신뢰성 검증 ····························································· 49
제3절 제주관광 유형별 시장세분화 ····································································· 51
1. 전체 응답자의 편익 인지도 ········································································· 51
2. 여행형태별 시장세분화 ················································································ 54
3. 군집분석에 의한 시장세분화 ······································································· 60
4. 방문목적별에 따른 편익요인 인식 ······························································· 66
5. 인구통계적 변수에 따른 편익요인 인식 ······················································ 67
제4절 제주관광 시장 포지셔닝 분석 ··································································· 69
1. 국내 경쟁 관광지역과 유사성 분석 ····························································· 69
2. 속성별 5개 관광지 포지셔닝 ······································································· 76
3. 국내 경쟁관광지와의 선호도 분석 ······························································· 80
제5절 분석 결과의 종합 ······················································································ 85
1. 시장세분화 분석 종합 ·················································································· 85
2. 포지셔닝 분석 종합 ····················································································· 89

제5장 분석결과에 따른 정책제언 ······························································· 91
제1절 유형별 관광시장 분석에 따른 마케팅 전략 ·············································· 91
제2절 정책 제언 ·································································································· 96
제3절 연구의 한계와 향후 방향 ·········································································· 104
< 참 고 문 헌 > ·································································································· 105
<설 문 지> ·································································································· 106

<목 차>
Ⅰ. 서 론 ··································································································· 1
1. 연구의 필요성과 목적 ····································································· 1
2. 효율성 계측 방법론 개요 ······························································· 2

Ⅱ. 분석모형 ······························································································· 3
1. 기초개념과 선행연구방법론 검토 ················································· 3
2. 분석모형의 전개 ··············································································· 4

Ⅲ. 노지감귤의 효율성 분석 ································································· 11
1. 자료 분석 ························································································· 11
가. 개요 ······························································································· 11
나. 자료 분석 ····················································································· 12
2. 노지감귤의 효율성 계측 결과 ····················································· 15
가. 노지감귤의 연도별 계측결과 ··················································· 15
1) 1996년도 노지감귤 ·································································· 15
2) 1997년도 노지감귤 ·································································· 20
3) 1998년도 노지감귤 ·································································· 25
4) 1999년도 노지감귤 ·································································· 30
나. 노지감귤 종합 ············································································· 34

Ⅳ. 시설감귤의 효율성 분석 ································································· 39
1. 자료 분석 ························································································· 39
가. 개요 ······························································································· 39
나. 자료분석 ······················································································· 40
2. 시설감귤의 효율성 계측결과 ······················································· 43
가. 시설감귤의 연도별 계측결과 ··················································· 43
1) 1996년도 시설감귤 ·································································· 43
2) 1997년도 시설감귤 ·································································· 48
3) 1998년도 시설감귤 ·································································· 52
4) 1999년도 시설감귤 ·································································· 56
나. 시설감귤 종합 ············································································· 60

Ⅴ. 요약 및 결론 ····················································································· 65
< 참고문헌 > ·························································································· 69
<부 록 >·····························································································71