목 차 CONTENTS

Ⅰ. 서 론 1
1. 연구 필요성 및 목적 1
2. 관련 연구 검토 1
3. 연구내용 3

Ⅱ. 제주산 월동채소류 생산ㆍ소비 현황 4
1. 무 생산ㆍ소비 현황 4
2. 당근 생산ㆍ소비 현황 9
3. 양배추 생산ㆍ소비 현황 13

Ⅲ. 제주산 월동채소류 수요함수 추정 17
1. 수요함수 추정 방법 17
2. 수요함수 추정 결과 19

Ⅳ. 제주산 월동채소류 소비자 인지도 조사 22
1. 조사 설계 22
2. 조사 결과 분석 24

V. 제주산 월동채소류 소비 촉진을 위한 정책 제언 36
1. 요약 36
2. 정책 제언 37

참고문헌 38

Abstract 39

목차 CONTENTS

I. 개요 1
1. 연구의 배경 및 목적 1
2. 연구의 내용 및 방법 2

II. 탐나는전 운영 현황 분석 4
1. 회원 4
2. 가맹점 11
3. 충전 17
4. 결제 21
5. 인센티브 26

III. 탐나는전 시장구조 및 파급효과 분석 30
1. 개요 30
2. 집중도 분석 33
3. 공간적 분포 37
4. 파급효과 분석 39

IV. 탐나는전 활성화 방안 43
1. 현황과 이슈 43
1-1 지역화폐 가맹점 사용처 제한 및 논란 43
1-2 지역화폐 발행 및 운영에 관한 조례 49
1-3 지역화폐 지원예산 축소 51
2. 사례 분석 53
2-1 인천 e음카드 53
2-2 경기지역화폐 54
2-3 군산사랑상품권 55
2-4 성남사랑상품권 56
2-5 화천사랑상품권 57
2-6 대전 ‘온통대전’ 58
2-7 노원페이 59
2-8 한밭레츠 60
2-9 영국 브리스톨파운드 61
2-10 나가사키현 ‘시마토쿠’ 통화 62
3. 활성화 방안 64
3-1 가맹점 정보관리 및 활용체계 구축 64
3-2 탐나는전의 범용성 확대 66

V. 결론 및 정책제언 71
1. 요약 71
2. 정책 제언 73
3. 연구의 한계 및 향후 과제 75

참고문헌 77
부록 81

목차

Ⅰ. 서 론 1
1. 연구의 배경 및 필요성 1
2. 연구목적 및 방법 2
2-1 연구목적 2
2-2 연구방법 3

Ⅱ. 중국 디지털경제 바런 현황 5
1. 중국 디지털경제 현황 5
1-1 중국 디지털 경제 발전 추세 5
1-2 중국 온라인 산업 지원 정책 7
2. 중국 온라인 이용자 추이 9
2-1 중국 온라인 이용자 현황 9
2-2 중국 온라인 소비 현황 12

Ⅲ. 설문조사 16
1. 설문조사 개요 16
1-1 개요 16
1-2 조사목적 16
1-3 조사기간 및 주체 16
1-4 조사방법 16
1-5 표본집단의 구성 17
1-6 설문 대상자의 인구통계학적 속성 18

2. 설문분석 19
2-1 설문대상자의 온 오프라인 해외상품 구매 속성 19
2-1-1 해외상품 오프라인 구매경험 19
2-1-2 해외상품 온라인 구매경험 22
2-1-3 한국 상품 온라인 구매경험 26
2-1-4 제주 상품 온라인 이미지 27
2-2-2 집단별 해외상품 온라인 구매경험 36
2-2-3 집단별 한국 상품 온라인 구매경험 41
2-2 설문대상자의 온 오프라인 해외상품 구매 속성 43
2-2-1 해외상품 오프라인 구매경험 43
2-2-4 집단별 제주 상품 온라인 이미지 43
2-3 분석 결과 주요내용 45

Ⅳ. 정책제언 및 결론 47
1. 정책제언 47
1-1 해외상품 구분 필요성 47
1-2 중국 소비자에 대한 이해도 제고 필요 48
1-3 온라인 플랫폼 세분화 전략 48
1-4 온라인 플랫폼 이용습관에 대한 이해도 제고 49
1-5 한중관계를 고려한 온라인 홍보 50
1-6 제주상품 판매 위협요인에 대한 리스크 관리 50
2. 결론 51

참고문헌 52

목 차 CONTENTS

I. 연구의 개요 1
1. 연구배경과 목적 1
2. 연구의 범위 및 방법 4
3. 연구의 주요내용 및 기대효과 5
4. 연구의 접근체계 6
II. 자원봉사 마일리지 제도의 주요 특성과 정책 변화 7
1. 자원봉사 마일리지 제도의 개념과 주요 특성 7
2. 자원봉사 정책 변화와 자원봉사 마일리지 제도 12
3. 자원봉사 마일리지 제도 운영의 문제점 23
III. 자원봉사 마일리지 제도의 선진사례 분석 및 시사점 26
1. 자원봉사 마일리지 제도의 사례분석 26
2. 사례분석의 정책적 시사점 32
IV. 제주특별자치도의 자원봉사 마일리지 제도 현황 및 활용 34
1. 제주지역의 자원봉사활동 현황 34
2. 제주지역의 자원봉사 마일리지 제도 및 활용 40
3. 제주지역의 자원봉사 마일리지 제도의 한계점 55
4. 제주지역의 자원봉사 관계자 심층면접 결과 및 시사점 58
V. 자원봉사 마일리지 활용 시스템과 노인복지서비스 연계 방안 69
1. 자원봉사 마일리지 활용 시스템 69
2. 제주 자원봉사 마일리지 활용과 노인복지서비스 연계 방안 90

VI. 결론 및 제언 109
1. 요약 109
2. 정책 제언 112
참고문헌 114
Abstract 115
부록 1 117
부록 2 125

목차 CONTENTS

I. 서론…………………………………………………………………………1
1. 연구 배경 및 목적 …………………………………………………………1
2. 연구내용………………………………………………………………………2

II. 신례공동목장 개요 ………………………………………………………3
1. 지리적 위치 …………………………………………………………………3
2. 기상 …………………………………………………………………………4
3. 신례리 마을 현황 ……………………………………………………………6
3-1. 인구 …………………………………………………………………………… 6
3-2. 경제 …………………………………………………………………………… 7
4. 신례공동목장 기반 및 운영 현황……………………………………………8
4-1. 축산업 기반 및 운영 현황…………………………………………………… 8
4-2. 관광업 기반 및 운영 현황…………………………………………………… 9

III. 신례공동목장 형성 및 운영 과정 …………………………………… 12
1. 신례공동목장 형성 ……………………………………………………… 12
1-1. 조선시대 국마장 설치 …………………………………………………… 12
1-2. 일제강점기 목장조합 설치 ……………………………………………… 17
2. 1960~80년대 신례공동목장 운영 ……………………………………… 21
2-1. 1960~70년대 신례공동목장 운영 ……………………………………… 21
2-2. 1980년대 신례공동목장 운영 …………………………………………… 25
3. 1990년대 신례공동목장 운영…………………………………………… 26
4. 2000년대 이후 신례공동목장 운영 …………………………………… 30

IV. 신례공동목장 개발여건 분석………………………………………… 34
1. 지목 및 초지 현황………………………………………………………… 34
2. 용도지역 지정 현황 ……………………………………………………… 37
3. 지하수자원 특별관리구역 지정 현황 …………………………………… 38
4. 지하수자원보전지구 지정 현황 ………………………………………… 40
5. 생태계보전지구 지정 현황 ……………………………………………… 43
6. 경관보전지구 지정 현황 ………………………………………………… 45

V. 신례공동목장 활용 방안 ……………………………………………… 47
1. 신례공동목장 활용 SWOT분석 ………………………………………… 47
2. 신례공동목장 활용 목적과 방향 ………………………………………… 49
3. 신례공동목장 공간 계획 ………………………………………………… 51
3-1. A구역: 작물경관 구역 …………………………………………………… 52
3-1. B구역: 산림경관 구역 …………………………………………………… 55
3-1. C구역: 방목경관 구역 …………………………………………………… 56
3-1. D구역: 편의시설 구역 …………………………………………………… 58
4. 투자계획…………………………………………………………………… 60

참고문헌…………………………………………………………………………… 63

[부록 1] 신례공동목장 회의록…………………………………………………… 64

[부록 2] 추천 수목 ……………………………………………………………… 74

[부록 3] 숲속야영장 설계도……………………………………………………… 85

Abstract ………………………………………………………………………… 94

목 차 CONTENTS

Ⅰ. 들어가며 ········································································································1
1. 연구의 배경 및 목적 ·················································································1
2. 연구방법 ······································································································1
3. 주요 연구내용 ····························································································2
4. 정책적 시사점 ····························································································2

Ⅱ. e-커머스(비즈니스)의 개념 및 범위 ······················································3
1. e-커머스의 정의 ························································································3
2. e-커머스의 특징 및 파급효과 ·································································4
2-1 e-커머스의 지원요소 ···········································································4
2-2 e-커머스의 특징 ··················································································5
2-3 e-커머스의 파급효과 ···········································································6
3. e-커머스의 다양한 유형 및 모델 ····························································7
3-1 거래대상을 기준으로 한 유형 ······························································7
3-2 기타기준으로 구분한 유형 ···································································9
4. e-커머스의 발전사 ····················································································9

Ⅲ. e-커머스 시장 현황 및 전망 ································································14
1. 글로벌 이-커머스 시장 동향 ··································································14
2. 국내 이-커머스 시장 동향 ·····································································17
3. 이-커머스 트렌드 및 전망 ·····································································22
3-1 e-커머스 트렌드 ················································································22
3-2 e-커머스 전망 ···················································································29

Ⅳ. e-커머스 주요사례 ···················································································34
1. 라이브 커머스 ··························································································34
1-1 카카오톡 기반 ‘카카오 쇼핑 라이브’ ·················································34
1-2 국내1위 포털의 강점을 집약한 ‘네이버 쇼핑 라이브’ ························35
1-3 모바일 라이브 커머스 전문 애플리케이션 ‘그립’ ·······························36
2. 가상현실 기술을 활용한 e-커머스 ························································37
2-1 기존 메타버스 플랫폼을 이용한 체험공간 제공 ·································38
2-2 가상공간의 매장에서 상품을 판매 ······················································39
3. 1인 창업형 이커머스 ···············································································41
3-1 비시스템 구축형 ················································································41
3-2 부분적 시스템 구축형 ········································································42
3-3 완전 시스템 구축형 ···········································································44
3-4 소결 ···································································································45

Ⅴ. 제주경제 활성화를 위한 e-커머스 지원방안 ····································46
1. 소상공인 및 e-커머스 셀러 지원 플랫폼 구축 ···································48
2. 소상공인 ‘라이브 커머스’ 활용 및 지원체계 구축 ······························50
3. 가상공간 ‘메타버스’ 상가 및 상점가 조성 ···········································51
4. 1인 창업지원 ····························································································55

참고문헌 ···············································································································56

Abstract ··············································································································59

부록: 메타버스 e커머스 몰 디자인 사례 ·························································60

목 차 CONTENTS

Ⅰ. 서론 ················································································································ 1
1. 연구의 배경 및 목적 ················································································· 1
1-1 연구의 배경 및 필요성 / 1
1-2 연구 목적 / 1
2. 연구의 주요내용 및 접근방법 ··································································· 2

Ⅱ. 제주특별자치도 재정현황 분석 ································································ 3
1. 제주특별자치도 재정규모 ·········································································· 3
1-1 개요 / 3
1-2 재정규모의 변화 / 4
1-3 재정자립도 및 재정자주도 / 6
2. 제주특별자치도 재정여건과 방향 ····························································· 7
2-1 제주특별자치도 재정여건 / 7
2-2 제주특별자치도 재정 운영방향 / 9
3. 제주특별자치도 재정지출 분석 ······························································· 12
3-1 재정지출 예산추이 / 12
3-2 기능별 재정지출 분석 / 14
4. 현황분석의 시사점 ··················································································· 18

Ⅲ. 이론적 고찰 및 분석모형 설정 ····························································· 19
1. 이론적 배경과 방법론 고찰 ···································································· 19
1-1 이론적 논의 배경 / 19
1-2 연구방법론 고찰 / 23
2. 분석모형의 설정 ······················································································· 24
2-1 모형의 구조 및 설정 / 24
2-2 자료 및 분석방법 / 26

Ⅳ. 제주특별자치도 재정지출의 경제적 효과분석 ···································· 28
1. 모형의 추정결과 ······················································································· 28
1-1 모형의 구조 / 28
1-2 부문별 행태방정식 추정결과 / 29
2. 모형의 평가 ······························································································ 36
2-1 개요 / 36
2-2 모형의 평가결과 / 36
3. 재정지출의 경제적 효과분석 ·································································· 37
3-1 분석의 개요 및 가정 / 37
3-2 재정지출의 경제적 효과분석 분석결과 / 38

Ⅴ. 결론 및 정책적 시사점 ············································································ 42
1. 연구 결과의 요약 ····················································································· 42
2. 정책적 시사점 ·························································································· 45

참고문헌 ··············································································································· 46

Abstract ·············································································································· 47

목 차 CONTENTS

Ⅰ. 서론 ················································································································1
1. 연구의 필요성 및 목적 ···········································································1
2. 선행연구 검토 ··························································································2
3. 연구방법 및 범위 ·····················································································2

Ⅱ. 제주지역 수산자원 현황과 실태 ······························································4
1. 기후변화에 따른 연근해해역 표층수온 변화 ·········································4
2. 수산자원 변동 원인 ·················································································5
3. 제주도 주변 해역 수산어종 변화 ···························································6
4. 어업별 어획량 변화 ·················································································7
5. 주요 어종 서식자와 어장 이동 ······························································8
6. 제주지역 어업인 소득 ···········································································13

Ⅲ. 기후변화 관련 수산자원 정책 동향 ·····················································17
1. 국내 ·········································································································17
2. 국외 ·········································································································19

Ⅳ. 기후변화 대응 수산자원 관리 방안 ·····················································24
1. 어업관리 ··································································································24
2. 해양환경 모니터링 체계 구축 ······························································25
3. 이산화탄소 감축 방안 마련 ··································································25

Ⅴ. 결론 및 정책제언 ······················································································27
1. 결론 ·········································································································27
2. 정책제언 ··································································································27
참고문헌 ···············································································································31
Abstract ··············································································································32

목차 CONTENTS

Ⅰ. 서론 ………………………………………………………………………1
1. 연구의 배경 및 목적 …………………………………………………………1
1-1 연구의 배경 …………………………………………………………………… 1
1-2 연구의 목적 …………………………………………………………………… 2
2. 연구의 범위 및 방법 …………………………………………………………2
2-1 연구 범위 ……………………………………………………………………… 2
2-2 연구 방법 ……………………………………………………………………… 3

Ⅱ. 주민자치회의 이론적 배경………………………………………………5
1. 주민자치·주민자치회 개념 …………………………………………………5
1-1 주민자치 개념 ………………………………………………………………… 5
1-2 주민자치회 개념 ……………………………………………………………… 6
2. 주민자치회 정부정책 및 법률 검토……………………………………… 7
2-1 중앙정부 정책방향 …………………………………………………………… 7
2-2 주민자치회 표준조례 검토(2020년)………………………………………… 9
2-3 주민자치회 지원 법률……………………………………………………… 12

Ⅲ. 주민자치 현황 및 제주특별자치도 주민자치 운영 현황…………… 16
1. 주민자치 현황 …………………………………………………………… 16
1-1 주민자치센터 운영 현황…………………………………………………… 16
1-2 주민자치회 시범실시 현황 ………………………………………………… 20
2. 주민자치회 우수사례 …………………………………………………… 20
2-1 2020년 제19회 전국주민자치박람회 우수사례 지역…………………… 20
2-2 2020년 제19회 전국주민자치박람회 주민자치 우수사례……………… 22
3. 제주특별자치도 주민자치 현황 ………………………………………… 25
3-1 주민자치센터 추진 배경…………………………………………………… 25
3-2 주민자치센터 추진 방향…………………………………………………… 26
3-3 주민자치센터 주요 현황…………………………………………………… 27
3-4 법률 검토를 통한 제주특별자치도 주민자치 검토 ……………………… 29
3-5 주민자치센터 및 주민자치위원회 주요 쟁점 …………………………… 34

Ⅳ. 제주특별자치도 주민자치회 운영 방안 …………………………… 38
1. 기본방향…………………………………………………………………… 38
2. 제주특별자치도 주민자치회 운영 방안 ………………………………… 39
2-1 제주특별법 개정을 통한 기능 확대 근거 마련…………………………… 39
2-2 주민자치회 위원선출 방법 다변화 ……………………………………… 40
2-3 읍면동 주민자치센터 연간계획 수립 …………………………………… 41
2-4 주민자치회 구성 체계……………………………………………………… 41
2-5 주민자치회 사무(기능) 위탁 ……………………………………………… 42
2-6 온·오프라인 주민총회 운영 ……………………………………………… 42

Ⅴ. 결론 …………………………………………………………………… 43

참고문헌…………………………………………………………………… 45

Abstract ………………………………………………………………… 46

목 차 CONTENTS

Ⅰ. 연구의 개요 ················································································1
1. 연구의 필요성 및 목적 ··································································1
2. 연구방법 및 주요내용 ···································································3
3. 연구의 한계 및 기대효과 ······························································5

Ⅱ. 체육시설에 대한 이론적 고찰 및 현황분석 ·································7
1. 체육시설 개요 ···············································································7
1-1 체육의 정의 ·····················································································7
1-2 체육시설 ····························································································8
1-3 공공체육시설 ······················································································9
2. 월드컵경기장 현황 ······································································12
2-1 전국 월드컵경기장 ···········································································12
2-2 제주월드컵경기장 ·············································································16
2-2-1 현황분석 ······················································································16
2-2-2 제주Utd FC 구단 현황 ·····························································18
2-2-3 제주월드컵경기장 A매치 및 행사개최 현황 ·······························20
2-2-4 제주Utd FC 홈경기 사용료 부과현황 ·········································25
2-2-5 운영수지 현황 ···········································································25
2-2-6 제주월드컵경기장 수익사업 추진현황 ········································25
2-2-7 문제점 ·························································································26

Ⅲ. 사례연구 ····················································································30
1. 국내사례 ··················································································30
2. 해외사례 ··················································································39
3. 정책적 시사점 ·········································································51
3-1 국내사례 ·················································································51
3-2 해외사례 ·················································································52

Ⅳ. 의견조사 ····················································································54
1. 조사설계 ······················································································54
1-1 조사개요 ··························································································54
1-2 조사내용 ··························································································55
2. 조사결과 ······················································································56
2-1 제주월드컵경기장 방문 제주도민 ·····················································56
2-2 체육관계자 및 공무원 ······································································79
3. 시사점 ·························································································99

Ⅴ. 제주월드컵경기장 경영수지 개선 및 활성화 방안 ···················103
1. 기본 방향 ··················································································103
2. 경영수지 개선 및 활성화 방안 ··················································106
2-1 제주월드컵경기장 경영수지 개선 방안 ···········································106
2-2 제주월드컵경기장 활성화 방안 ·······················································115

참고문헌 ························································································125

ABSTRACT ··················································································126

부 록 ·····························································································128
제주월드컵경기장 육성을 통한 문화ㆍ예술ㆍ체육진흥 조례 ·················128
의견조사 교차분석 ··········································································131
설문지 ····························································································172